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- 2002
- Case
New York Times Digital
By: Vijay Govindarajan and Chris Trimble
In 1995, the New York Times launched New York Times Digital, a new venture dedicated to building a profitable business focused on distributing news context in multimedia format online. In implementing the venture, the company created a unit that was quite distinct... View Details
- February 2012 (Revised January 2013)
- Case
The New York Times Paywall
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details
- March 2007 (Revised October 2008)
- Case
The New York Times Co.
The Sulzberger family owns 20% of the New York Times Co. (NYT) but controls 70% of the board through a dual-class share structure. At the company's April 2006 annual shareholder meeting, Morgan Stanley Investment Management (MSIM) and other investors, holding 28% of... View Details
The New Science of Retailing
Authors Marshall Fisher and Ananth Raman, argue that the time is ripe for “rocket science retailing.” Just as Wall Street was... View Details- December 2024 (Revised April 2025)
- Exercise
Broadening The New York Times Bundle
- June 2012 (Revised November 2012)
- Teaching Note
The New York Times Paywall (TN)
By: Vineet Kumar and Sunil Gupta
- August 2007
- Case
New York Magazine
By: Guhan Subramanian and David Chen
Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine. View Details
- 03 May 2017
- HBS Seminar
Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania
- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
- June 1991 (Revised February 2005)
- Case
Rise of the New York Port
Discusses urban rivalry and the growth of New York City early in the nineteenth century. View Details
- November 2009 (Revised March 2011)
- Case
New York Life and Immediate Annuities
By: Julio J. Rotemberg and John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details
- 01 Mar 2004
- News
He Loves New York
New York magazine lacks in profit and prospects, it makes up for in the social cachet it can bestow on the owner in the media and cultural capital of the United States,” opined the View Details
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- October 2013 (Revised June 2014)
- Case
Demarketing Soda in New York City
By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
- 17 May 2011
- News
New York Talent Wars
- August 2007 (Revised April 2008)
- Teaching Note
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords: Marketing
- 12 Nov 2014
- Video