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      • July 2025
      • Case

      Greenwood Online: A Fin-Tech Service for Culture and Community (B)

      By: James Riley and Bernal Cortés
      This B case follows Greenwood’s development after launch, including its decision to partner with a White-owned bank for backend support and its rapid growth despite that controversial choice. It traces the company’s scaling efforts, major fundraising rounds,... View Details
      Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States
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      Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and Community (B)." Harvard Business School Case 426-018, July 2025.
      • July 2025
      • Background Note

      Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations

      By: E. Ofek, Michael Haenlein, Eitan Muller and Roman Welden
      The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the... View Details
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      Ofek, E., Michael Haenlein, Eitan Muller, and Roman Welden. "Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations." Harvard Business School Background Note 526-002, July 2025.
      • Article

      Using Gen AI for Early-Stage Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details
      Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using Gen AI for Early-Stage Market Research." Harvard Business Review (website) (July 18, 2025).
      • July 3, 2025
      • Article

      A New Framework for Reducing Healthcare Disparities

      By: Susanna Gallani, Mary Lynch Witkowski, Lidia M. V. R. Moura and Katie Sonnefeldt
      Despite decades of initiatives to address healthcare inequities in the U.S., disparities across race, gender, geography, and income remain stubbornly persistent. This article introduces the Strategic Fingerprint Framework for Health Equity, a practical, principle-based... View Details
      Keywords: Equality and Inequality; Demographics; Outcome or Result; Health Care and Treatment; Framework; Health Industry
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      Gallani, Susanna, Mary Lynch Witkowski, Lidia M. V. R. Moura, and Katie Sonnefeldt. "A New Framework for Reducing Healthcare Disparities." Harvard Business Review Digital Articles (July 3, 2025).
      • June 2025
      • Case

      Assessing the Offers for Seven & i Holdings

      By: Benjamin C. Esty, Nobuo Sato and Akiko Kanno
      In the fall of 2024, the board of Seven and i Holdings Company (7&i, the parent company of 7-Eleven convenience stores in the US, Japan, and other countries) received multiple offers to buy the company. Two successive (and unsolicited) offers came from Alimentation... View Details
      Keywords: Corporate Governance; Valuation; Value Creation; Bids and Bidding; Financial Strategy; Negotiation; Mergers and Acquisitions; Corporate Finance; Business Conglomerates; Retail Industry; Food and Beverage Industry; Japan; Canada
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      Esty, Benjamin C., Nobuo Sato, and Akiko Kanno. "Assessing the Offers for Seven & i Holdings." Harvard Business School Case 225-108, June 2025.
      • June 2025
      • Case

      Parque del Sendero: Repositioning in the Death Care Industry in Chile

      By: Jill Avery, Andres Cuneo and Marco Bertini
      Facing changing consumer behavior and shifting industry conditions, Parque del Sendero, one of largest networks of cemeteries in Chile, considers repositioning its products to appeal to a broader swath of Chilean customers to fuel growth and a more profitable business... View Details
      Keywords: Consumer Behavior; Positioning; Branding; Marketing; Brands and Branding; Marketing Strategy; Service Industry; Real Estate Industry; Chile
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      Avery, Jill, Andres Cuneo, and Marco Bertini. "Parque del Sendero: Repositioning in the Death Care Industry in Chile." Harvard Business School Case 525-064, June 2025.
      • 2025
      • Working Paper

      Productivity Beliefs and Efficiency in Science

      By: Fabio Bertolotti, Kyle R. Myers and Wei Yang Tham
      We develop a method to estimate producers’ productivity beliefs in settings where output quantities and input prices are unobservable, and we use it to evaluate allocative efficiency in the market for science. Our model of researchers’ labor supply shows that their... View Details
      Keywords: Performance Productivity; Perception; Research
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      Bertolotti, Fabio, Kyle R. Myers, and Wei Yang Tham. "Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025.
      • June 2025
      • Case

      Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle

      By: Krishna G. Palepu and Ahmed Dahawy
      Jahez made its mark in Saudi Arabia’s food delivery market by serving customers willing to pay more for reliable, high-quality service—a segment largely overlooked by other platforms. As the company grew, it expanded into the mass market and developed a network of... View Details
      Keywords: Acquisition; Business Conglomerates; Corporate Entrepreneurship; Innovation Strategy; Digital Platforms; Logistics; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Expansion; Food and Beverage Industry; Saudi Arabia
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      Palepu, Krishna G., and Ahmed Dahawy. "Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle." Harvard Business School Case 325-112, June 2025.
      • June 2025
      • Case

      Zerodha

      By: Das Narayandas and Kairavi Dey
      Zerodha Broking Pvt. Ltd. (Zerodha) was among India's largest online broking platforms. Nithin and Nikhil Kamath started Zerodha to empower retail investors and remove the hurdles to investing in stocks. The company pioneered tech-first discount broking, charging... View Details
      Keywords: Financial Services Industry
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      Narayandas, Das, and Kairavi Dey. "Zerodha." Harvard Business School Case 525-070, June 2025.
      • June 2025 (Revised July 2025)
      • Case

      Full-Funnel Advertising on TikTok

      By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
      In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
      Keywords: Social Media; Growth and Development Strategy; Advertising; Brands and Branding; Digital Marketing; Measurement and Metrics
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      Yang, Jeremy, Ayelet Israeli, and Alexis Lefort. "Full-Funnel Advertising on TikTok." Harvard Business School Case 525-065, June 2025. (Revised July 2025.)
      • June 2025
      • Supplement

      Full-Funnel Advertising on TikTok: An Experiment

      By: Jeremy Yang and Ayelet Israeli
      TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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      Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Spreadsheet Supplement 525-721, June 2025.
      • June 2025
      • Exercise

      Full-Funnel Advertising on TikTok: An Experiment

      By: Jeremy Yang and Ayelet Israeli
      TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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      Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Exercise 525-066, June 2025.
      • June 2025
      • Exercise

      Full-Funnel Advertising on TikTok: An Experiment (Solution)

      By: Jeremy Yang and Ayelet Israeli
      TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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      Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment (Solution)." Harvard Business School Exercise 525-067, June 2025.
      • June 2025
      • Case

      Khabar Lahariya

      By: Ranjay Gulati and Kanika Jain
      Founded and run entirely by women, Khabar Lahariya was a leading digital media portal, known for its uniquely feminist perspective and rural focus. It started in 2002 as a non-profit print publication, and by 2023, had evolved into a multimedia news site that was part... View Details
      Keywords: South Asia; India; Purpose; Strategy; Business Model; Leadership; Digital; Business Ventures; Change; Decision Making; Growth and Development; Management; Media; Social Enterprise; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Asia
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      Gulati, Ranjay, and Kanika Jain. "Khabar Lahariya." Harvard Business School Case 425-109, June 2025.
      • June 2025
      • Case

      TagHive: Edtech Pricing and Distributor Decisions

      By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
      Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
      Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Technology Industry; India; South Korea
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      Troncoso, Isamar, Frank V. Cespedes, and Stacy Straaberg. "TagHive: Edtech Pricing and Distributor Decisions." Harvard Business School Case 525-001, June 2025.
      • June 2025
      • Case

      TfL Pension Fund and the 2022 Gilt Market Crisis

      By: Emil N. Siriwardane, Vincent Dessain, Emer Moloney and Carlota Moniz
      On September 27, 2022, Padmesh Shukla, CIO of the Transport for London (TfL) Pension Fund, was keeping a careful eye on the turmoil in the U.K. sovereign bond (or gilt) market. When the new government announced the largest tax cuts the U.K. had seen in half a century,... View Details
      Keywords: Financial Crisis; Macroeconomics; Assets; Asset Management; Borrowing and Debt; Corporate Finance; Capital Markets; Equity; Financial Liquidity; Financial Instruments; Financial Strategy; Interest Rates; Governing and Advisory Boards; Crisis Management; Resource Allocation; Investment; Financial Services Industry; United Kingdom; England; London; Europe
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      Siriwardane, Emil N., Vincent Dessain, Emer Moloney, and Carlota Moniz. "TfL Pension Fund and the 2022 Gilt Market Crisis." Harvard Business School Case 225-098, June 2025.
      • June 2025
      • Article

      Outcome and Process Frames: Strategic Renewal and Capability Reprioritization at the Federal Bureau of Investigation

      By: Ryan Raffaelli, Tiona Zuzul, Ranjay Gulati and Jan Rivkin
      [Research Summary]: Framing is critical for leaders who must build support for strategic renewal. While research has concentrated on renewal that replaces one set of capabilities with another, we explore a distinctive challenge: how leaders persuade stakeholders to... View Details
      Keywords: Framing; Stakeholder Management; Capabilities; Transformation; Leading Change; Crisis Management; Resource Allocation; Government and Politics; Business and Stakeholder Relations; Public Administration Industry
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      Raffaelli, Ryan, Tiona Zuzul, Ranjay Gulati, and Jan Rivkin. "Outcome and Process Frames: Strategic Renewal and Capability Reprioritization at the Federal Bureau of Investigation." Strategic Management Journal 46, no. 6 (June 2025): 1325–1362. (Lead article.)
      • Summer 2025
      • Article

      Dynamic Competition for Customer Memberships

      By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo
      A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details
      Keywords: Competitive Price Discrimination; Membership; Dynamic Competition; Competition; Price; Consumer Behavior; Business Model
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      Chica, Cristian, Julian Jimenez-Cardenas, and Jorge Tamayo. "Dynamic Competition for Customer Memberships." Journal of Economics & Management Strategy 34, no. 2 (Summer 2025): 525–556.
      • June 2025
      • Article

      Integral Outside: The Financial Curb Market, the Electric Telegraph, and the Politics of Pricing in Second Empire France

      By: Charlotte Robertson
      Financial markets in nineteenth-century France were far more complex than an analysis of the official Bourse or its state-authorized brokers would suggest. Most financial transactions occurred on an illegal yet tacitly tolerated curb market called the coulisse, which... View Details
      Keywords: Financial Markets; History; Communication Technology; Knowledge Dissemination; France
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      Robertson, Charlotte. "Integral Outside: The Financial Curb Market, the Electric Telegraph, and the Politics of Pricing in Second Empire France." Journal of Modern History 97, no. 2 (June 2025): 307–347.
      • 2025
      • Working Paper

      Pushing the Envelope: The Effects of Salary Negotiations

      By: Zoë B. Cullen, Bobak Pakzad-Hurson and Ricardo Perez-Truglia
      Salary negotiations are a widespread phenomenon that can shape key labor market outcomes, such as welfare and inequality. We provide novel empirical and theoretical insights into the causes and consequences of salary negotiations. We conducted two field experiments... View Details
      Keywords: Compensation and Benefits; Negotiation; Policy; Gender; Equality and Inequality; Welfare
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      Cullen, Zoë B., Bobak Pakzad-Hurson, and Ricardo Perez-Truglia. "Pushing the Envelope: The Effects of Salary Negotiations." NBER Working Paper Series, No. 33903, June 2025.
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