New Brand Development - Publications - Faculty & Research

22 Feb 2022
News

Brand New

World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his marketing roles at General Mills and... View Details

Keywords: April White; manufacturing; life experience; leadership; Black; African American; Furniture and Related Product Manufacturing; Manufacturing

01 Apr 2001
News

Books: Brand New

by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, View Details

Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information

29 Mar 2013
News

New Life for Old Brands

01 Feb 2017
News

The Hot New Brand of Higher Education

11 Jun 2014
News

U.S. Economic Development Administration and Harvard Business School Unveil Brand New U.S. Cluster Mapping and Registry Website

02 Sep 2014
News

New Fashion Brand Honors Grandmother's Stylish Legacy

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details

Keywords: April White

01 Dec 2020
News

New News

co-CEO of the New Paper, and Sur, founder and CEO of the Juggernaut, leading a new venture in an intensely competitive environment has been the best sort of challenge, calling on every one of their MBA... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

08 Aug 2019
News

Shohoz Celebrates 5th Anniversary With New Brand Positioning

23 Jan 2020
News

It has never been easier to launch a new brand

01 Oct 1999
News

New Chairman Updates Development in MBA Program

three-week Foundations program, which provides a few courses to give students a better foundation for the curriculum and a very important acculturation experience. The end result is that we can now go into more depth in the required curriculum. Are there any View Details

28 Feb 2019
News

New Program Will Develop Leaders of Innovative Ventures

people have great ideas and drive, but they don’t necessarily have the skills, knowledge, or connections to execute yet. We’re excited to see what they will do.” HBS Dean Nitin Nohria believes the program will be a catalyst in developing... View Details

28 Mar 2016
News

The Alum Building a Brand New City in Panama

experience—bought the base and began building a new city. “It was a white canvas to develop from the beginning,” Gilinski told Forbes. Today, nearly 1,000 buildings stand in Panama Pacifico—a property five... View Details

19 Apr 2019
News

Tiger’s Back, and That’s Good News for Other Troubled Brands

05 Nov 2013
News

Start-Ups Get a Start in New Orleans

of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for... View Details

Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services