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  • Article

Consumer Neuroscience: Advances in Understanding Consumer Psychology

By: Uma R. Karmarkar and Carolyn Yoon
While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision making remain difficult to investigate. In this review, we highlight some of the ways in which our... View Details
Keywords: Consumer Neuroscience; Neuroscience; Neuroeconomics; Consumer Psychology; Customer Behavior; Predictive Analytics; Neural Prediction; Neuroimaging; fMRI; Eye-tracking; Consumer Behavior; Marketing
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  • 03 Nov 2015
  • News

Marketers Should Pay Attention to fMRI

  • 2014
  • Chapter

Appetite, Consumption, and Choice in the Human Brain

By: Brian Knutson and Uma R. Karmarkar
Although linked, researchers have long distinguished appetitive from consummatory phases of reward processing. Recent improvements in the spatial and temporal resolution of neuroimaging techniques have allowed researchers to separately visualize different stages of... View Details
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  • August 2012
  • Article

From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding

By: Thalia Wheatley, Olivia Kang, Carolyn Parkinson and Christine E. Looser
Connecting deeply with another mind is as enigmatic as it is fulfilling. Why people ‘‘click’’ with some people but not others is one of the great unsolved mysteries of science. However, researchers from psychology and neuroscience are converging on a likely... View Details
Keywords: Neuroscience; Social Psychology; Interpersonal Communication; Relationships
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    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
    • Web

    Human Behavior & Decision-Making - Faculty & Research

    Brian Knutson and Uma R. Karmarkar Although linked, researchers have long distinguished appetitive from consummatory phases of reward processing. Recent improvements in the spatial and temporal resolution of neuroimaging techniques have... View Details
    • 22 Feb 2000
    • Research & Ideas

    The Mind of the Market: Extending the Frontiers of Marketing Thought

    ZMET in addition to digital imaging, for corporate clients as well as MBA and Executive Education students. He's also involved in Harvard's interdisciplinary initiative Mind/Brain/Behavior, and studies neuroimaging techniques as applied... View Details
    Keywords: by Martha Lagace
    • 23 Oct 2012
    • First Look

    First Look: October 23

    review research on the necessary precursors for interpersonal synchrony: the ability to detect a mind and resonate with its outputs. Further, we describe potential mechanisms for the development of synchrony between two minds. We then consider recent View Details
    Keywords: Sean Silverthorne
    • 15 Jan 2008
    • First Look

    First Look: January 15, 2008

    rather this erroneously imputed utility that lingers in memory. Here we review the roles of these streams of utility in shaping preferences, and discuss how neuroimaging offers unique possibilities for disentangling their independent... View Details
    Keywords: Martha Lagace
    • 02 Sep 2014
    • First Look

    First Look: September 2

    consummatory phases of reward processing. Recent improvements in the spatial and temporal resolution of neuroimaging techniques have allowed researchers to separately visualize different stages of reward processing in humans. These... View Details
    Keywords: Sean Silverthorne