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- 01 Dec 2011
- News
Knowing the Score
campaign—still one of the most creative promotions any network has ever produced about itself—and the methodology behind it. ESPN has had many corporate owners over the years, and the famous edict of Watergate’s “Deep Throat” to “follow... View Details
- 23 Jan 2024
- News
A Wide Net
Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup... View Details
Keywords: April White
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
is exploring options for innovation in an expansive but increasingly competitive market: Cure’s biggest competitor, Liquid I.V., was acquired by Unilever in 2020 and is reportedly closing in on $1 billion in net sales. The most... View Details
- 29 Nov 2023
- News
A Holiday Benefit Dinner in LA; Seattle Club Revival Underway
Clubs News Clubs News Southern California Holiday Gala Will Boost Scholarship Fund After a brief hiatus due to the pandemic, the HBS Association of Southern California (HBSASC) is once again hosting its annual Holiday Benefit Gala on December 9 to support the HBSASC... View Details
Keywords: Margie Kelley
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
customers, investors, and communities a voice and a place at the table when corporate leaders address the climate issues their organizations face. This has manifested in over $30 trillion in investment product under the ESG “label,” numerous commitments to meeting... View Details
- 01 Aug 1998
- News
High Honors
has also helped build scores of homes for low-income families across the country. Recognizing Fudge's many accomplishments, the HBS Network of Women Alumnae honored her last November with its own Alumna Achievement Award. Ellen R. Marram... View Details
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press)... View Details
- 01 Oct 1998
- News
Playing to Win
pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and View Details
Keywords: Garry Emmons
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
cheapest and most effective form of marketing, but it’s also the best signal that you actually have a good product that people want. Don’t know what your net promoter score is... View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
experience. He shows how this is already happening. Eleven Days by Lea Carpenter (MBA 2003) (Knopf) Klout Matters: How to Engage Customers, Boost Your Digital Influence—and Raise Your Klout Score for Success by Gina Carr (MBA 1990) and... View Details
- 28 Feb 2025
- News
Joy to the World
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Justin Pasquariello (MBA 2010), CEO of East Boston Social Centers, spent time in foster care as a child, living in more homes than he can remember,... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
impact?” “One of our big projects was to enable people in California to get food assistance from their mobile phone. To promote that, we started running Google AdWord campaigns. We’ve found that for every $10 that we spend, we can get... View Details
- 04 Nov 2020
- News
The Long View: Persevering Through Past Crises
inflation, three presidents, Nixon, Ford, and eventually the next year, Carter, had caused me to work 80, 90 hours a week and create a negative net worth. I didn't plan to go to my HBS fifth reunion in 1975 and I didn't really have the... View Details
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
cooperate. That year was among the rainiest on record, flooding more than 2 million hectares in northern Nigeria. Yet that December, Mustapha harvested 4.6 metric tons of maize, about triple his annual average. After saving some for his family and selling the rest, he... View Details
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
unposted openings, discussing salaries, and how getting recognition for accomplishments can lead to promotions and pay increases. The book’s case studies and expert contributions provide many examples and recommendations to manage stress... View Details
- 02 Oct 2012
- News
Green Pioneer
from several different Harvard departments, as well as public officials and engineering firms. The criteria are: quality of life, leadership, resources allocation, natural world, and climate and risk. It’s a rare project that can score... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
volumes and the customer experience and net promoter score (NPS) that’s most contingent on happy outcomes for well-handled, urgent calls. For me, this is choice three, going... View Details