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- 01 Dec 2011
- News
Knowing the Score
campaign—still one of the most creative promotions any network has ever produced about itself—and the methodology behind it. ESPN has had many corporate owners over the years, and the famous edict of Watergate’s “Deep Throat” to “follow... View Details
- 23 Jan 2024
- News
A Wide Net
Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup... View Details
Keywords: April White
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 29 Nov 2023
- News
A Holiday Benefit Dinner in LA; Seattle Club Revival Underway
Clubs News Clubs News Southern California Holiday Gala Will Boost Scholarship Fund After a brief hiatus due to the pandemic, the HBS Association of Southern California (HBSASC) is once again hosting its annual Holiday Benefit Gala on December 9 to support the HBSASC... View Details
Keywords: Margie Kelley
- 01 Aug 1998
- News
High Honors
has also helped build scores of homes for low-income families across the country. Recognizing Fudge's many accomplishments, the HBS Network of Women Alumnae honored her last November with its own Alumna Achievement Award. Ellen R. Marram... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
customers, investors, and communities a voice and a place at the table when corporate leaders address the climate issues their organizations face. This has manifested in over $30 trillion in investment product under the ESG “label,” numerous commitments to meeting... View Details
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press)... View Details
- 01 Oct 1998
- News
Playing to Win
pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and View Details
Keywords: Garry Emmons
- 02 Oct 2012
- News
Green Pioneer
from several different Harvard departments, as well as public officials and engineering firms. The criteria are: quality of life, leadership, resources allocation, natural world, and climate and risk. It’s a rare project that can score... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
volumes and the customer experience and net promoter score (NPS) that’s most contingent on happy outcomes for well-handled, urgent calls. For me, this is choice three, going... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
cheapest and most effective form of marketing, but it’s also the best signal that you actually have a good product that people want. Don’t know what your net promoter score is... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
impact?” “One of our big projects was to enable people in California to get food assistance from their mobile phone. To promote that, we started running Google AdWord campaigns. We’ve found that for every $10 that we spend, we can get... View Details
- 01 Mar 2015
- News
A Boomtown's Echo
George is the finance director for the Post Carbon Institute, a California think tank dedicated to promoting sustainable energy that recently examined the Bakken in its report Drilling Deeper: A Reality Check on U.S. Government Forecasts... View Details
- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
practices that promote diversity, equity, and inclusion in our work and in our communications; it is also reviewing the current practices of projects, board composition, volunteer profile, and awards and making recommendations to... View Details
Keywords: Margie Kelley
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
experience. He shows how this is already happening. Eleven Days by Lea Carpenter (MBA 2003) (Knopf) Klout Matters: How to Engage Customers, Boost Your Digital Influence—and Raise Your Klout Score for Success by Gina Carr (MBA 1990) and... View Details
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
unposted openings, discussing salaries, and how getting recognition for accomplishments can lead to promotions and pay increases. The book’s case studies and expert contributions provide many examples and recommendations to manage stress... View Details
- 28 Feb 2025
- News
Joy to the World
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Justin Pasquariello (MBA 2010), CEO of East Boston Social Centers, spent time in foster care as a child, living in more homes than he can remember,... View Details