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- All HBS Web
(148)
- News (64)
- Research (66)
- Events (2)
- Multimedia (5)
- Faculty Publications (41)
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- August 2005 (Revised September 2006)
- Case
The NFL
By: John R. Wells and Travis Haglock
From 10-cent tickets to $17 billion television contracts, examines how a game became a multibillion dollar industry. Looks at the birth and growth of the NFL, how the NFL responded to competitive challenges, how the NFL maximized revenues, revenue sharing, the salary... View Details
Keywords: Business Growth and Maturation; Groups and Teams; Sports; Corporate Finance; Sports Industry; United States
Wells, John R., and Travis Haglock. "The NFL." Harvard Business School Case 706-412, August 2005. (Revised September 2006.)
- March 2010 (Revised February 2013)
- Case
NFL UK
By: Elie Ofek, David B. Godes and Peter Wickersham
The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details
- October 1988 (Revised June 1993)
- Case
1987 NFL Strike (A)
Krishna, Vijay. "1987 NFL Strike (A)." Harvard Business School Case 189-093, October 1988. (Revised June 1993.)
- March 2025
- Case
YouTube: Bidding for NFL Sunday Ticket
By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Entertainment and Recreation Industry
Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
- March 1986 (Revised November 1987)
- Case
NFL vs. the USFL
Keywords: Sports Industry
Porter, Michael E. "NFL vs. the USFL." Harvard Business School Case 386-168, March 1986. (Revised November 1987.)
- November 2013
- Teaching Note
A.J. Washington: Retaining an NFL Star
By: Andrew Wasynczuk and Karen Huang
A.J. Washington explores the early phase of a contract negotiation between a professional football team and its star quarterback. This case illustrates the challenges associated with negotiation for human capital. Specifically, it explores the tension between... View Details
- October 1988 (Revised April 1994)
- Supplement
1987 NFL Strike (B): Negotiating Exercise
Krishna, Vijay. "1987 NFL Strike (B): Negotiating Exercise." Harvard Business School Supplement 189-094, October 1988. (Revised April 1994.)
- May 1985
- Case
NFL vs. the USFL (A)
Keywords: Sports Industry
Porter, Michael E. "NFL vs. the USFL (A)." Harvard Business School Case 385-311, May 1985.
- December 2008
- Background Note
Incentives in the NFL (Abridged)
By: Brian J. Hall, Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido and Katherine Dowd
This note briefly describes compensation and incentive issues in one of the major US professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap, and then describes... View Details
Keywords: Compensation and Benefits; Wages; Groups and Teams; Conflict of Interests; Motivation and Incentives; Sports Industry; United States
Hall, Brian J., Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido, and Katherine Dowd. "Incentives in the NFL (Abridged)." Harvard Business School Background Note 909-029, December 2008.
- May 1985
- Case
NFL vs. the USFL (B)
Keywords: Sports Industry
Porter, Michael E. "NFL vs. the USFL (B)." Harvard Business School Case 385-318, May 1985.
- January 2011 (Revised September 2024)
- Case
The Globalization of the NFL
By: Juan Alcacer, Mary Furey and Noah Roberson
By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered... View Details
Alcacer, Juan, Mary Furey, and Noah Roberson. "The Globalization of the NFL." Harvard Business School Case 711-455, January 2011. (Revised September 2024.)
- 18 Apr 2005
- Lessons from the Classroom
NFL Players Touch Down at HBS
profitability—sustaining growth; developing and evaluating business plans; and financial analysis, valuation, and return on investment. The initial sessions were held April 5-8, with more instruction scheduled for May. Another group of View Details
- December 2008 (Revised February 2015)
- Case
A.J. Washington: Retaining an NFL Star
By: Andrew Wasynczuk and Nicole Shae Bennett
General Manager Luke Kolville, of the Los Angeles Spartans, struggles with the best approach to negotiate a long-term contract for his star quarterback. The agent for Washington is relatively new to the industry and has his sights set particularly high. Kolville needs... View Details
Keywords: Retention; Human Capital; Contracts; Managerial Roles; Negotiation; Groups and Teams; Sports Industry; Los Angeles
Wasynczuk, Andrew, and Nicole Shae Bennett. "A.J. Washington: Retaining an NFL Star." Harvard Business School Case 909-033, December 2008. (Revised February 2015.)
- 05 Nov 2015
- Cold Call Podcast
The Long Run: the Impact of Brain Injuries on the NFL
Keywords: Re: Richard G. Hamermesh
- April 13, 2017
- Article
What Precision Medicine Can Learn from the NFL
By: Richard G. Hamermesh and Kathryn E. Giusti
Hamermesh, Richard G., and Kathryn E. Giusti. "What Precision Medicine Can Learn from the NFL." Forbes.com (April 13, 2017).
- 2010
- Article
Hiring for Strength, Hiring for Weakness: Evidence of Internal Strategic Fit from the NFL
By: Andrew Hill
Firms may hire senior managers to shore up a weakness or to build on a strength. Using evidence on the hiring of NFL head coaches, this paper finds that teams that hire for strength outperform teams that hire for weakness. View Details
Hill, Andrew. "Hiring for Strength, Hiring for Weakness: Evidence of Internal Strategic Fit from the NFL." Academy of Management Best Paper Proceedings (2010).
- January 2002
- Background Note
A Note on Incentives in the NFL
By: Brian J. Hall and Jonathan Lim
This case describes compensation and incentive issues in one of the major U.S. professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap and then describes incentive... View Details
Keywords: Compensation and Benefits; Labor and Management Relations; Conflict and Resolution; Motivation and Incentives; Sports; Sports Industry; United States
Hall, Brian J., and Jonathan Lim. "A Note on Incentives in the NFL." Harvard Business School Background Note 902-129, January 2002.