NASCAR - Publications - Faculty & Research

June 2007
Article

Competitive Crowding and Risk Taking in a Tournament: Evidence from NASCAR Racing

Keywords: Competition; Risk and Uncertainty; Entertainment; Information; Sports Industry

March 2006 (Revised June 2006)
Case

The Speedway That Won't Slow Down

Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses... View Details

Keywords: Work-Life Balance; Business Plan; Media; Sports; Media and Broadcasting Industry; United States

Citation

Find at Harvard

25 Jul 2006
First Look

First Look: July 25, 2006

Case 806-124 Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife.... View Details

Keywords: Sean Silverthorne

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

endorsers. Formula 1 racing, golf, tennis, and soccer account for the lion's share of endorsers with global appeal. In the United States, football, basketball, baseball, and NASCAR racing probably account for the largest share of... View Details

Keywords: by Sarah Jane Gilbert; Sports

12 Sep 2006
First Look

First Look: September 12, 2006

differences in motives and activities of not-for-profit organizations, and the need to develop additional theories to address those differences in explaining interorganizational arrangements between them. The Structural Determinants of Aggressive Behavior on the View Details

Keywords: Sean Silverthorne

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

to focus on his other passion, NASCAR racing. The team struggled in his second stint, and many believed the game had passed Gibbs by. Illustrating this, Gibbs appeared to suffer from a second-half tenure penalty over the course of his... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

Publications