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  • All HBS Web  (31)
    • People  (1)
    • News  (5)
    • Research  (19)
    • Multimedia  (2)
  • Faculty Publications  (3)

Show Results For

  • All HBS Web  (31)
    • People  (1)
    • News  (5)
    • Research  (19)
    • Multimedia  (2)
  • Faculty Publications  (3)
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  • Article

The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks

By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced... View Details
Keywords: Natural Environment; Prejudice and Bias; Marketing; Attitudes; Music Entertainment
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Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
  • 2014
  • Article

Attentional Rhythm: A Temporal Analogue of Object-Based Attention

By: Julian De Freitas, Brandon Liverence and Brian J. Scholl
The underlying units of attention are often discrete visual objects. Perhaps the clearest form of evidence for this is the same-object advantage: Following a spatial cue, responses are faster to probes occurring on the same object than they are to probes occurring on... View Details
Keywords: Object-based Attention; Rhythm; Music Perception; Auditory Perception
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De Freitas, Julian, Brandon Liverence, and Brian J. Scholl. "Attentional Rhythm: A Temporal Analogue of Object-Based Attention." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 71–76.
  • 03 Aug 2016
  • Research & Ideas

Ominous Background Music Is Bad for Sharks

associated with shark footage. In a series of experiments, researchers found that music indeed has the power to influence public perceptions of sharks. Participants who viewed footage of swimming sharks set... View Details
Keywords: by Carmen Nobel; Media & Broadcasting
  • 11 Oct 2016
  • First Look

October 11, 2016

Serafeim Abstract—We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that this measure of purpose is not... View Details
Keywords: Sean Silverthorne
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

overcome decades of TV footage of soldiers and tanks that linger in the mind. To Harvard Business School marketing professor Elie Ofek, it’s more proof that influencing long-held perceptions about a region requires more strategic... View Details
Keywords: by Danielle Kost; Tourism
  • 16 Aug 2016
  • First Look

August 16, 2016

of physician-MBAs. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51465 August 2016 PLoS ONE The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks By:... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

and that this difference in construal partly underlies future lock-in. Download the paper: http://www.hbs.edu/research/pdf/07-038.pdf A Perceptions Framework for Categorizing Inventory Policies in Single-stage Inventory Systems... View Details
Keywords: Martha Lagace
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

first, it has to undo the common perception that the product is an intimidating machine for guys. As part of its strategy, in July 2003, Sony introduced a PlayStation product in Europe called EyeToy: Play—a video camera (the EyeToy) and... View Details
Keywords: by Youngme Moon
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

learning; when staff believe that support for learning-oriented culture, practices, and leadership is low, they may be less willing or able to share ideas. Purpose: We examined how staff perception of organizational support for learning... View Details
Keywords: Dina Gerdeman
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

surprisingly, we found that piracy contributed to the decline in music sales but was not the main cause. In this article, we review and respond to recent criticism of our work by Stan Liebowitz in Econ Journal Watch. We show how the use... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
  • 12 Jan 2016
  • First Look

January 12, 2016

role in determining what is and is not innovative and important—and therefore valuable—in the market. Museums, collectors, and critics also play a significant role in affecting public perception and valuation of works of art, while... View Details
Keywords: Carmen Nobel
  • 22 Dec 2003
  • Research & Ideas

Why Negotiation is Like Jazz

exchange—think of this as learning how to read music and play true, clear notes. You can improve your improvisation skills by learning how to recognize, convey, and seek out three types of information: Relational information, which... View Details
Keywords: by Kathleen L. McGinn
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of... View Details
Keywords: Martha Lagace
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

Negotiating Business in China: A Questionnaire Authors:James K. Sebenius and Cheng (Jason) Qian Abstract Cultural differences can affect negotiations in many ways, from influencing the basic motivations and perceptions of the players to... View Details
Keywords: Martha Lagace
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

down from the semicircular banks of seats in Aldrich 9. Price tags (retailers wouldn't have to re-mark them for discounted sales). Billboards. Sheet music (self-turning scores). Eyeglasses with news headlines projected inside the lens... View Details
Keywords: by John S. Rosenberg
  • 22 May 2012
  • First Look

First Look: May 22

vulnerabilities that left Mexico exposed to a sudden change in investor appetite for Mexican securities in 1994. Political violence in Mexico and changes in monetary policy in the United States then led to radical changes in investor View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

drawing from the approach/inhibition theory of power, power-devaluation theory, and organizational research on the antecedents of employee voice, we argue that a leader's experience of heightened power produces verbal dominance, which reduces View Details
Keywords: Carmen Nobel
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