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01 Mar 2015
News

Research Brief: Political Capital

of campaigns, helping a candidate establish a lead that has him or her coasting, advertising can be the determining factor. “In a close election, advertising alone can be a difference maker.” “The Air War Versus the Ground Game: An Analysis of View Details

Keywords: Janelle Nanos; Executive, Legislative, and Other General Government Support; Government; Advertising, Public Relations, and Related Services; Professional Services

26 Oct 2020
News

A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions

Forum, is now focused on the Hispanic Star campaign, a multi-channel marketing and outreach effort aimed at showcasing and amplifying the significant contributions of the Hispanic community to the United... View Details

Keywords: Margie Kelley

07 Sep 2021
News

One Degree of Difference

candidate is being considered. Someone applying for a marketing manager position might be asked to develop a multi-channel pitch and presentation in response to an RFP from a particular brand, for example.... View Details

Keywords: Jen McFarland Flint; Ambulatory Health Care Services; Health, Social Assistance