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- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States
Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
- October 1988 (Revised May 1990)
- Case
Ford Motor Co.: The Product Warranty Program (A)
Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details
Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States
Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (A)." Harvard Business School Case 589-001, October 1988. (Revised May 1990.)
- 01 Jun 2009
- News
Can’t Forget the Motor City
In a flurry of activity in Detroit in March, the acronym “HBS” was almost as much in evidence as “GM.” It wasn’t just the departure of GM chief Rick Wagoner (MBA ’77) and the accession of his replacement, Fritz Henderson (MBA ’84). Also... View Details
- 02 Oct 2013
- News
General Motors Takes a Look Under Tesla's Hood
- March 2018
- Case
EKOL Logistics: Thinking Outside the Box
By: Willy C. Shih and Esel Çekin
This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in... View Details
Keywords: Growth And Development; Strategy; Intermodal Transportation; Short-sea Transportation; Capacity Management; Capacity Planning; Delivery Planning; Route Optimization; Car Spare Part; Auto Manufacturing; Automotive Supply Chain; Europe; Turkey; Service Design; Fast Fashion; Near-shoring; Supply Chain; Supply Chain Management; Operations; Performance Capacity; Performance Efficiency; Logistics; Transportation Industry; Auto Industry; Turkey; Germany; Spain; European Union; Europe
Shih, Willy C., and Esel Çekin. "EKOL Logistics: Thinking Outside the Box." Harvard Business School Case 618-037, March 2018.
- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
GMC Sierra EV. Five GM assembly plants in the U.S. Canada and Mexico will be building EVs. Japan's Mazda Motor Corp unveiled a $10.6 billion spending plan to electrify its View Details
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
and revolutionized millions of Americans' lives. Riding the wave of the Model T's success, Ford Motor Company became the undisputed leader of this young market and by the early... View Details
- January 2025
- Teaching Plan
Knowledge Transfer: Toyota, NUMMI, and GM
By: Willy Shih
Teaching Plan for HBS Case No. 625-003. New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production... View Details
Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
- July 2024 (Revised October 2024)
- Case
Knowledge Transfer: Toyota, NUMMI, and GM
By: Willy Shih
New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the... View Details
Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
Shih, Willy. "Knowledge Transfer: Toyota, NUMMI, and GM." Harvard Business School Case 625-003, July 2024. (Revised October 2024.)
- 15 Mar 2019
- News
A Model of Drive and Impact
million in revenues. We grew very fast. “I decided to donate part of the money that we made with Clicars to social causes related to swim challenges. I decided to pick out different places in the world to conduct unprecedented swims... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
growth The strategy map and accompanying scorecard provide a powerful communication vehicle about the organization's vision and strategy. Rather than use measurement to control... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 10 Aug 2015
- News
GM Names Suryadevara Finance VP and Treasurer
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
this case:https://hbsp.harvard.edu/product/219014-PDF-ENG Harvard Business School Case 618-037 EKOL Logistics: Thinking Outside the Box This case describes Ekol, an intermodal transportation and logistics company, View Details
Keywords: Dina Gerdeman
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
On a journey that began 17 months ago, General Motors entered and emerged from bankruptcy to become a private company with Uncle Sam as its largest shareholder. The company reaches another milestone today by... View Details
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
and the availability of limited liability to raise finance for the new business opportunities which appeared at this time. They functioned in part as venture capitalists identifying opportunities View Details
Keywords: by Geoffrey Jones
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
for auto parts online. Finally, the company is moving its internal processes, such as billing and inventory, online. GM estimates that each of these four undertakings will save an extraordinary amount of... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
heat-trapping gases such as carbon dioxide that are released into the atmosphere when coal and petroleum products are burned. That same day, the Wall Street Journal reported that in California and Arizona,... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
1989 about service in the auto industry, Ford Motor Co.: Dealer Sales and Service, puts it best: “Nothing much has changed over 25 years. The experience is still generally... View Details
- Web
Great American Business Leaders of the 20th Century - Leadership
Insurance Company, 1932–1946 Nathan Cummings Consolidated Foods, 1939–1975 Harry B. Cunningham S. S. Kresge Company/K Mart, 1959–1972 Harlow H. Curtice General Motors Corporation, 1953–1958 Cyrus H. K. Curtis Curtis Publishing Company,... View Details
- 01 Mar 2006
- News
Drive-In Nation
manufacturing an estimated 9.08 million vehicles in 2005). Increasingly, the glory days seem a thing of the past. How could such a reversal have occurred? Can it be corrected, and does it matter if it can’t?... View Details