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- February 2007
- Case
Behavioral Finance at JP Morgan
By: Malcolm P. Baker and Aldo Sesia
Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like... View Details
Keywords: Banks and Banking; Investment Funds; Behavioral Finance; Competitive Advantage; Asset Management; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Banking Industry; Financial Services Industry; United States; Europe
Baker, Malcolm P., and Aldo Sesia. "Behavioral Finance at JP Morgan." Harvard Business School Case 207-084, February 2007.
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- 05 Apr 2021
- What Do You Think?
Why Can’t More Leaders Teach?
senior corporate manager and a highly regarded teacher of future leaders. He cites, for example, lessons he learned working with former Morgan Stanley CEO John Mack. Among other things, they included the abilities to listen,... View Details
Keywords: by James Heskett
- 12 Oct 2011
- First Look
First Look: October 12
buck" calculations are potentially misleading guides for the welfare effects of alternative fiscal policies. Working PapersBehavioral Corporate Finance: An Updated Survey Authors:Malcolm Baker and Jeffrey Wurgler Abstract We survey... View Details
Keywords: Sean Silverthorne