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  • All HBS Web  (117)
    • News  (10)
    • Research  (96)
    • Events  (2)
  • Faculty Publications  (19)

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  • All HBS Web  (117)
    • News  (10)
    • Research  (96)
    • Events  (2)
  • Faculty Publications  (19)
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  • 2021
  • Working Paper

Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power... View Details
Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Working Paper, January 2021.
  • Article

Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power... View Details
Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Journal of Experimental Social Psychology 94 (May 2021).
  • April 2018
  • Article

The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance

By: Cait Lamberton, Jan-Emmanuel De Neve and Michael I. Norton
Decisions about paying taxes represent one of the most common moral quandaries faced by citizens. In the present research, we argue that taxpayer compliance can be raised by increasing “voice”: allowing taxpayers to express non-binding preferences about the way their... View Details
Keywords: Morality; Public Policy; Ethics; Moral Sensibility; Taxation; Policy; Attitudes; Governance Compliance
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Lamberton, Cait, Jan-Emmanuel De Neve, and Michael I. Norton. "The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 310–328.
  • 2025
  • Working Paper

Corporate Actions as Moral Issues

By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt
We examine nonpecuniary preferences across a broad set of corporate actions using a representative sample of the U.S. population. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large both for stock market... View Details
Keywords: Public Opinion; Corporate Social Responsibility and Impact; Moral Sensibility
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Iliewa, Zwetelina, Elisabeth Kempf, and Oliver Spalt. "Corporate Actions as Moral Issues." NBER Working Paper Series, No. 33749, May 2025.
  • 14 May 2014
  • Working Paper Summaries

Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs

Keywords: by Ting Zhang, Francesca Gino & Max H. Bazerman
  • 2014
  • Article

Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs

By: Ting Zhang, Francesca Gino and Max Bazerman
Ethics research developed partly in response to calls from organizations to understand and solve unethical behavior. Departing from prior work that focused mainly on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating... View Details
Keywords: Corruption; Dishonesty; Unethical Behavior; Interventions; Structure; Values; Behavior; Ethics; Moral Sensibility
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Zhang, Ting, Francesca Gino, and Max Bazerman. "Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs." Research in Organizational Behavior 34 (2014): 63–79.
  • Article

If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency

By: Netta Barak-Corren, Chia-Jung Tsay, Fiery Cushman and Max Bazerman
We study how people reconcile conflicting moral intuitions by juxtaposing two versions of classic moral problems: the trolley problem and the footbridge problem. When viewed separately, most people favor action in the former and disapprove of action in the latter,... View Details
Keywords: Moral Sensibility; Judgments; Problems and Challenges; Conflict and Resolution
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Barak-Corren, Netta, Chia-Jung Tsay, Fiery Cushman, and Max Bazerman. "If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency." Management Science 64, no. 4 (April 2018): 1528–1540.
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • 2010
  • Book

Wealth and Justice: The Morality of Democratic Capitalism

By: Peter Wehner and Arthur C. Brooks
Popular opinion would have us believe that America's free market system is driven by greed and materialism, resulting in gross inequalities of wealth, destruction of the environment, and other social ills. Even proponents of capitalism often refer to the free market as... View Details
Keywords: Capitalism; Economic Systems; Ethics; Moral Sensibility
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Wehner, Peter, and Arthur C. Brooks. Wealth and Justice: The Morality of Democratic Capitalism. Washington, DC: AEI Press, 2010.
  • Research Summary

"I Read Playboy for the Articles": Justifying and Rationalizing Questionable Preferences

When people behave in ways that might appear selfish, prejudiced or perverted, they engage a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he’s more qualified.” “I promoted Ashley... View Details
  • March 2021
  • Article

Deliberately Prejudiced Self-driving Vehicles Elicit the Most Outrage

By: Julian De Freitas and Mina Cikara
Should self-driving vehicles be prejudiced, e.g., deliberately harm the elderly over young children? When people make such forced-choices on the vehicle’s behalf, they exhibit systematic preferences (e.g., favor young children), yet when their options are unconstrained... View Details
Keywords: Moral Judgment; Autonomous Vehicles; Driverless Policy; Moral Outrage; Moral Sensibility; Judgments; Transportation; Policy
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De Freitas, Julian, and Mina Cikara. "Deliberately Prejudiced Self-driving Vehicles Elicit the Most Outrage." Cognition 208 (March 2021).
  • 13 Aug 2009
  • Working Paper Summaries

In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-Benefit Analysis

Keywords: by Max H. Bazerman & Joshua D. Greene
  • 19 Jul 2011
  • Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

The News Corporation/News of the World scandal has been described as a case study in bad management. What was there about the company's organizational culture that led to "Murdoch's Mess"? Professor Michel Anteby, who studies how meaning is built at work and... View Details
Keywords: by Staff; Journalism & News; Publishing
  • 18 Aug 2017
  • Op-Ed

Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump

business community. It all came down to moral leadership. When the president refused to take the lead in speaking out against the demonstration in Charlottesville by neo-Nazis, Ku Klux Klan, and white supremacist groups, America’s CEOs... View Details
Keywords: by Bill George
  • 15 Jan 2013
  • Working Paper Summaries

The Promise of Positive Optimal Taxation: A Generalized Theory Calibrated to Survey Evidence on Normative Preferences Explains Puzzling Features of Policy

Keywords: by Matthew Weinzierl
  • 2021
  • Article

To Thine Own Self Be True? Incentive Problems in Personalized Law

By: Jordan M. Barry, John William Hatfield and Scott Duke Kominers
Recent years have seen an explosion of scholarship on “personalized law.” Commentators foresee a world in which regulators armed with big data and machine learning techniques determine the optimal legal rule for every regulated party, then instantaneously disseminate... View Details
Keywords: Personalized Law; Regulation; Regulatory Avoidance; Regulatory Arbitrage; Law And Economics; Law And Technology; Law And Artificial Intelligence; Futurism; Moral Hazard; Elicitation; Signaling; Privacy; Law; Governing Rules, Regulations, and Reforms; Information Technology; AI and Machine Learning
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Barry, Jordan M., John William Hatfield, and Scott Duke Kominers. "To Thine Own Self Be True? Incentive Problems in Personalized Law." Art. 2. William & Mary Law Review 62, no. 3 (2021).
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

beneficiaries, even if the beneficiaries themselves might (had they been asked) have preferred more socially responsible investments. This quandary led one pension fund manager to respond to my question of whether she would invest in a... View Details
Keywords: by Carla Tishler
  • January 2021
  • Article

Veil-of-Ignorance Reasoning Mitigates Self-Serving Bias in Resource Allocation During the COVID-19 Crisis

By: Karen Huang, Regan Bernhard, Netta Barak-Corren, Max Bazerman and Joshua D. Greene
The COVID-19 crisis has forced healthcare professionals to make tragic decisions concerning which patients to save. Furthermore, the COVID-19 crisis has foregrounded the influence of self-serving bias in debates on how to allocate scarce resources. A utilitarian... View Details
Keywords: Self-serving Bias; Procedural Justice; Bioethics; COVID-19; Fairness; Health Pandemics; Resource Allocation; Decision Making
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Huang, Karen, Regan Bernhard, Netta Barak-Corren, Max Bazerman, and Joshua D. Greene. "Veil-of-Ignorance Reasoning Mitigates Self-Serving Bias in Resource Allocation During the COVID-19 Crisis." Judgment and Decision Making 16, no. 1 (January 2021): 1–19.
  • Research Summary

Level Playing Fields in International Financial Regulation

Joint work with Alan Morrison, Saïd Business School, Oxford.

We study a model of featuring two economies with adverse selection of and moral hazard by bankers. We demonstrate... View Details

  • 06 May 2014
  • First Look

First Look: May 6

Departing from prior work that has mainly focused on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating unethical behavior: (1) values-oriented approaches that broadly appeal to individuals' View Details
Keywords: Sean Silverthorne
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