Monster.com - Publications - Faculty & Research - Harvard Business School

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August 2000
Case

Monster.com

By: Jeffrey F. Rayport

Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details

Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry

April 2001
Teaching Note

Monster.com TN

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman

Teaching Note for (9-801-145). For book only - not listed on case. View Details

Keywords: Web Services Industry

June 2016 (Revised March 2017)
Technical Note

Disintermediation in Two-Sided Marketplaces

By: Benjamin Edelman and Philip Hu

Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactions—or even the current transaction—without the platform’s involvement and without paying any fees the platform may... View Details

Keywords: Disintermediation; Strategic Behavior; Circumvention; Undercutting; Uber; Airbnb; Handy; Upwork; Etsy; eBay; Monster.com; Google; Competitive Strategy; Multi-Sided Platforms; Marketplace Matching; Transportation Industry; Accommodations Industry; Service Industry; Advertising Industry

April 2005 (Revised February 2006)
Case

Monster Networking

By: Thomas R. Eisenmann and David Andrew Vivero

The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details

Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States

November 2001 (Revised January 2002)
Case

Monster.com: Success Beyond the Bubble

In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes included help wanted classified advertising in newspapers. Monster was one of the few Internet companies that had... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Service Operations; Service Delivery; Price Bubble; Growth and Development Strategy; Employment Industry

26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

Monster.com or Indeed, and others designed specifically to recruit high-quality candidates from racial minority groups. Jackson observed that ShopCo leaders reacted with distaste to recruitment platforms in the second category that took a... View Details

Keywords: by Kristen Senz

08 Dec 2020
Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

rise in digital labor platforms over the past decades, starting with Monster.com in the 1990s, and progressing through LinkedIn in the 2000s, and CareerBuilder and ZipRecruiter in the 2010s. “It’s really taken 30 years to see these... View Details

Keywords: by Michael Blanding; Employment

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

What are the practical applications of your research for companies in networked settings? In particular, what is the role of marketing in an environment with strong network effects? A: Our research provides guidelines to firms such as eBay or View Details

Keywords: by Sarah Jane Gilbert; Web Services

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

recruiting was a mature category, and predicted that Monster.com was unlikely to be usurped as its leader. By 2012, according to Reuters, Monster’s 23 percent US market share lagged CareerBuilder’s 34 percent. LinkedIn, propelled by the... View Details

Keywords: by Thomas R. Eisenmann; Technology

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

this is not because there is not a strong and emerging business there, but that the newspapers failed to see it given their emphasis on their core markets. Last year, Monster.com cleared over $100 million in net income! There is real... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

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