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Publications

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  • All HBS Web  (195)
    • People  (1)
    • News  (17)
    • Research  (162)
    • Multimedia  (2)
  • Faculty Publications  (105)

Show Results For

  • All HBS Web  (195)
    • People  (1)
    • News  (17)
    • Research  (162)
    • Multimedia  (2)
  • Faculty Publications  (105)
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  • 04 Jan 2018
  • News

How to Monetize Happiness

  • 13 Jul 2021
  • News

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China

  • 20 May 2008
  • News

Harvard Business School Introduces Executive Education Program on Maximizing the Value of Intellectual Property

  • 07 Jan 2022
  • News

Five Must-Read Harvard Business Review Articles

  • 18 Aug 2015
  • News

Turning a Profit When Your Product is Free

  • 01 Mar 2024
  • News

Unlocking the Power of Community

ancient artistry and modern technology, providing tattoo artists a novel platform to monetize their art beyond the chair. Through Co:Create Ink, they can offer their designs as dynamic non-fungible tokens, which enables them to receive... View Details
Keywords: April White
  • 01 Dec 2022
  • News

Full Court Press

to do, inspiration is really key. Whether it’s getting more kids to play the game, getting fans to be excited about the game, getting people to help us monetize the game, or getting other people to invest their money to grow... View Details
Keywords: Dan Morrell
  • 01 Mar 2018
  • News

Every Trick in the Book

who emphasizes that BookHampton faces particular challenges as a year-round business in a summer community. “Creating community and hosting events—it’s tough to monetize those things. Most bookstores are at breakeven.” Kathryn Grantham... View Details
Keywords: April White
  • 01 Sep 2008
  • News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Monetizing IP: The Executive’s... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2015
  • News

Case Study: Sneak Peak

Case Study features alumni and faculty offering advice on strategy to alumni who are leading businesses at a crossroads. Charles Philp (MBA 2006) started Colorado-based Sneakz Organic with his business partner in 2012 after a lightbulb... View Details
Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 01 Jun 2014
  • News

FIELD 2 in Accra

multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged... View Details
Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information
  • 26 Jul 2016
  • News

Alumni Capture the Essence of Pokemon GO Craze

success takes yrs.” Some alumni offered advice, like Jeremy Valeda (PLDA 15, 2013), who said, “I think Pokemon GO needs to leverage their geocaching service with local commerce to monetize the experience.” Cimarron Buser (MBA 1988)... View Details
Keywords: Arts, Entertainment
  • 01 Jun 2011
  • News

Latin Flair

told the Financial Times (March 21, 2011) that they had to scrap their first few concepts for the Brazil-based Vostu, including hopes of creating a Latin American version of Facebook, before settling on social gaming in 2009. “It was really difficult to View Details
  • 01 Jun 2013
  • News

Collective Wisdom

according to Karim R. Lakhani, is that thanks to the Internet, crowdsourcing has moved into new and unexpected industries and organizations, establishing itself as a mainstream strategy for innovating and gaining a competitive edge.... View Details
Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 06 Dec 2021
  • News

HBS Curricula Explore the Complexities of Innovation

commercialization paths. “One of the biggest takeaways was that these technologies require new types of business models and monetization schemes. We explored how you build a business around these innovations and what the competitive... View Details
Keywords: Jennifer Gillespie
  • 02 Mar 2016
  • News

The New Space Race

Ariane Cornell Head, Astronaut Strategy and Sales, Blue Origin Cornell calls the West Texas launch and landing a “learning experience,” noting that Blue Origin is slated to reach into orbital space before the end of the decade. (courtesy... View Details
Keywords: Robert S. Benchley
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