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  • January 2021
  • Article

Using Models to Persuade

By: Joshua Schwartzstein and Adi Sunderam
We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model... View Details
Keywords: Model Persuasion; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods; Framework
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  • Article

Coarse Thinking and Persuasion

By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details
Keywords: Cognition and Thinking; Brands and Branding
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  • 18 Sep 2019
  • Working Paper Summaries

Using Models to Persuade

Keywords: by Joshua Schwartzstein and Adi Sunderam
  • 2025
  • Working Paper

Narrative AI and the Human-AI Oversight Paradox in Evaluating Early-Stage Innovations

By: Jacqueline N. Lane, Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh and Pei-Hsin Wang
Do AI-generated narrative explanations enhance human oversight or diminish it? We investigate this question through a field experiment with 228 evaluators screening 48 early-stage innovations under three conditions: human-only, black-box AI recommendations without... View Details
Keywords: Large Language Models; AI and Machine Learning; Innovation and Invention; Decision Making
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  • January 2023
  • Article

The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance

By: Goran Calic, Rene Arseneault and Maryam Ghasemaghaei
In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The “all-or-nothing” funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive... View Details
Keywords: Crowdfunding; Communication Strategy; Entrepreneurial Finance; Behavior
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  • 12 Oct 1999
  • Research & Ideas

Building Bridges: New Dimensions in Negotiation

MBA course in negotiation as well as advanced dealmaking electives and Executive Education programs), has developed a model with former HBS faculty member David A. Lax called "three-dimensional negotiation." In a course note... View Details
Keywords: by Anita M. Harris
  • 2009
  • Working Paper

Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs

By: Pierre Azoulay, Christopher C. Liu and Toby E. Stuart
Actors often match with associates on a small set of dimensions that matter most for the particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be... View Details
Keywords: Entrepreneurship; Patents; Marketplace Matching; Mathematical Methods; Science-Based Business; Power and Influence; Social and Collaborative Networks; Biotechnology Industry
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  • 10 Nov 2009
  • First Look

First Look: Nov. 10

for all titles released by a sample of over 200 artists. I analyze sales dynamics from January 2005 to April 2007—a period in which the share of unbundled units jumped from roughly one-third to two-thirds of total unit sales. My modeling... View Details
Keywords: Martha Lagace
  • 25 Mar 2014
  • First Look

First Look: March 25

effects of monetary policy parameters and macroeconomic shocks on nominal bond risks, using a New Keynesian model with habit formation and discrete regime shifts in 1979 and 1997. The increase in bond risks after 1979 is attributed... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2017
  • Research & Ideas

The Three Types of Leaders Who Create Radical Change

Influence in Society.” Without leaders who can lay out a persuasive path of innovation, a movement will never make it past the agitation stage, Battilana argues. Innovators sometimes draw on existing, proven approaches to create... View Details
Keywords: by Carmen Nobel
  • 16 Jun 2009
  • First Look

First Look: June 16

decisions that are simultaneously powerful, popular, and pragmatic. Authority versus Persuasion Author:Eric J. Van den Steen Publication:American Economic Review Papers and Proceedings 99, no. 2 (May 2009): 448-453 Abstract This paper... View Details
Keywords: Martha Lagace
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

Skills in persuasion are vital, because for problems requiring advanced leadership, such as climate change, with so many stakeholders and sectors involved, no single leader can order anyone to do anything. It’s all a matter of lining up... View Details
Keywords: by Sean Silverthorne
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

Abstract Stigmatized minorities may have an advantage in persuading majority group members during some face-to-face interactions due to the greater self-presentational demands such interactions elicit. In contrast to models which predict... View Details
Keywords: Martha Lagace
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Persuasion Author: Eric J. Van den Steen Abstract This paper studies a principal's trade-off between using persuasion versus using interpersonal authority to get the agent to "do the right thing"... View Details
Keywords: Martha Lagace
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

structurally, functionally, geographically, and strategically diverse firm. The full data set comprises more than 100 million electronic mail messages and over 60 million electronic calendar entries for a sample of more 30,000 employees over a three-month period in... View Details
Keywords: by Sean Silverthorne
  • 13 Sep 2011
  • First Look

First Look: September 13

prosocial behavior associated with licensing. The results of a laboratory experiment and a large field experiment converge to support our account. Read the paper: http://www.people.hbs.edu/mnorton/gneezy%20et%20al%20in%20press.pdf The View Details
Keywords: Sean Silverthorne
  • 09 Jun 2009
  • First Look

First Look: June 9

evidenced by the transmission of patenting behavior, but they do not match on this dimension. We demonstrate this in two-stage models that adjust for the endogeneity of the matching process, using a modification of propensity score... View Details
Keywords: Martha Lagace
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54553 May 2018 Harvard Business Manager Was kostet die Zeit? By: Thomke, Stefan H., Daniela Beyersdorfer, and Christina Kestel Abstract—A German luxury watch manufacturer wants to offer a new collection,... View Details
Keywords: Dina Gerdeman
  • 20 Mar 2012
  • First Look

First Look: March 20

Market Governments—Qualitative Evidence from a Biotechnology Multinational Authors:Prithwiraj Choudhury, James Geraghty, and Tarun Khanna Publication:Global Strategy Journal 2, no. 1 (February 2012) Abstract We build on the emerging literature of influence-based View Details
Keywords: Sean Silverthorne
  • 09 Jul 2001
  • Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

groups, such as the Prince of Wales Business Leaders Forum, work in partnership with business, government, and community leaders to promote business models that emphasize the public good. Beyond government and NGOs, other parties put... View Details
Keywords: by Joshua D. Margolis & James P. Walsh

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