Mobile Marketing - Publications - Faculty & Research

04 Aug 2015
News

How Mobile Fundamentally Changes Marketing

24 Apr 2014
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Unlocking mobile money in emerging markets

Monique Maddy (MBA 1993) is focusing her entrepreneurial energies on connecting the world's poor to global commerce through their cell phones. In 2007 she launched Ezuza, a Mexico City–based mobile money company that focuses on the... View Details

04 Nov 2015
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In Mobile Advertising, Timing Is Everything

28 Sep 2015
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Six Lessons from Mobile Money Ventures in Developing Countries

05 Aug 2015
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Mobilizing the Public to Fight Bribery

“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details

Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government

01 Mar 2013
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For Mobile Devices, Think Apps, Not Ads

09 Jan 2015
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5 Tips To Launch Your Mobile App On The Right Foot

25 Aug 2022
News

Open Market

efficiently, accelerating the business model, and building the leadership team.” Howard started at the mobile brokerage company Robinhood in 2019. Tapped to help it scale and manage its operations teams, she is responsible for everything... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance

01 Jun 2018
News

Disrupting India’s Dental Market

“That’s when they have a real conversation with the patient,” says Singh—offering a better opportunity for bonding than when the dentist is hovering over a patient during an exam. In 2012, after raising another $8 million from investors, Singh opened three more... View Details

Keywords: Sasha Issenberg

01 Dec 2015
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Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?

Ishan Sachdev (MBA 2013) Since 2009, more than 80 mobile money services have popped up in emerging markets to offer financial services to the millions of people who have a cell phone but no traditional bank... View Details

Keywords: Erin Peterson

News

Data Can Do for Change Management What It Did for Marketing

01 Jun 2011
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America the Unequal

people with zero net worth, and even negative net worth, can still believe that they are living the American dream, doing “better” than their parents did while keeping up with the Joneses. Second, poorer Americans’ belief in social View Details

Keywords: income disparity; class mobility

15 Jun 2021
News

Elevator Pitch: Dress Code

Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details

Keywords: online shopping; fashion; mobile technology; entrepreneurship; startup; Nonstore Retailers; Retail Trade

25 Mar 2014
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GrabTaxi Makes a Go of It

Keywords: mobile taxi app; Thailand; entrepreneurship; women entrepreneurs; Personal Services; Transportation

01 Jun 2023
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In Full Flower

“Flowers are a very emotive product category, but it didn’t seem that anyone had built a brand that people loved and trusted,” Gelbard recalls. “So often we just turned to a Google search. And the technology for mobile phone orders wasn’t... View Details

Keywords: Julia Hanna; entrepreneurship; florist; marketing; supply chain management; Personal Services