Methodology - Publications - Faculty & Research

Article

Sales Methodologies and Selling

By: Frank V. Cespedes

Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,... View Details

Keywords: Methodology; Sales; Analysis

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Jan 2012
Survey

2011 Survey Methodology

A detailed methodology of HBS' 2011 alumni survey on U.S. competitiveness, the first of its kind. View Details

Sep 2015
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2015 Survey Methodology

A detailed methodology of HBS' 2015 alumni survey on U.S. competitiveness. View Details

Dec 2019
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2019 Survey Methodology

A detailed methodology of HBS' 2019 alumni survey on U.S. competitiveness. View Details

Nov 2016
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2016 Survey Methodology

A detailed methodology of HBS' 2016 alumni survey on U.S. competitiveness. View Details

Sep 2014
Survey

2013-14 Survey Methodology

A detailed methodology of HBS' 2013–14 alumni survey on U.S. competitiveness. View Details

Feb 2013
Survey

2012 Survey Methodology

A detailed methodology of HBS' 2013–14 alumni survey on U.S. competitiveness. View Details

Research Summary

Statistical Methodology

William Simpson is developing methods of inference to use when assumptions of standard models are not met. He has created a hypothesis test to use for ipsative variables that adjusts for the non-zero correlations among variables expected under the null hypothesis. ... View Details

01 Oct 1999
News

Finance Conference Explores Research Methodologies

than 2 percent of all research published in the leading finance journals. Accordingly, in early July, HBS finance professor Peter Tufano organized a conference for eighty researchers from the United States and Europe to discuss finance research View Details

1 May 2003
Conference Presentation

Methodological Fit in Management Research

By: A. Edmondson

Keywords: Management; Research

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1997
Working Paper

A Methodology for Retailing Analysis

By: David E. Bell

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2015
Book

Handbook of Experimental Economic Methodology

By: Guillaume R. Frechette and Andrew Schotter

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October 2007
Article

Methodological Fit in Management Field Research

By: A. C. Edmondson and S. E. McManus

Methodological fit, an implicitly valued attribute of high-quality field research in organizations, has received little attention in the management literature. Fit refers to internal consistency among elements of a research project--research question, prior work,... View Details

Keywords: Education; Framework; Projects; Quality; Research

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February 2007 (Revised September 2008)
Case

CMM versus Agile: Methodology Wars in Software Development

A CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT department. The decision is proving surprisingly controversial; some of her best developers prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and... View Details

Keywords: Innovation and Management; Management Analysis, Tools, and Techniques; Product Development; Business Processes; Information Technology; Applications and Software

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