Merchant Wholesalers, Nondurable Goods - Publications - Faculty & Research

12 May 2023
News

Alabama's Yella Fella

Photo credit: Auburn University Photo credit: Auburn University In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident. Over... View Details

Keywords: Merchant Wholesalers, Durable Goods; Merchant Wholesalers, Durable Goods

01 Jun 2012
News

IPA Meets IPO

that other intensely customer-oriented companies are eyeing. “It’s good for a company if its shares are in the hands of the people who really believe in it—and for us that means the people who really love Sam Adams beer,” Koch explained... View Details

Keywords: beer; Merchant Wholesalers, Nondurable Goods; Merchant Wholesalers, Nondurable Goods; Merchant Wholesalers, Nondurable Goods; Merchant Wholesalers, Nondurable Goods

15 Mar 2010
News

A Business Ripe for Picking?

Keywords: wine; Merchant Wholesalers, Nondurable Goods; Merchant Wholesalers, Nondurable Goods; Merchant Wholesalers, Nondurable Goods; Merchant Wholesalers, Nondurable Goods

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Trade Cards - The Art of American Advertising

giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers, general stores, retailers, and... View Details

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