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- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
single day. Based on what you've learned, do you think discount vouchers make sense for large retailers? A: Discount vouchers seem to be most compelling for merchants with a low cost of goods sold and with a... View Details
- 12 May 2023
- News
Alabama's Yella Fella
Photo credit: Auburn University Photo credit: Auburn University In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident. Over... View Details
- 01 Jun 2012
- News
IPA Meets IPO
that other intensely customer-oriented companies are eyeing. “It’s good for a company if its shares are in the hands of the people who really believe in it—and for us that means the people who really love Sam Adams beer,” Koch explained... View Details
- Web
Trade Cards - The Art of American Advertising
giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers, general stores, retailers, and... View Details
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
British merchant houses established business groups with diversified portfolio and pyramidal structures overseas, especially in developing economies, including both British colonies and the independent nations of Latin America. While... View Details
Keywords: Sean Silverthorne