Merchant Builder - Publications - Faculty & Research

January 2017
Teaching Note

SOHO China: Transformation in Progress

By: Charles F. Wu and Alexander W. Schultz

In 2016 against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of their new “build-to-hold” strategy. Founded... View Details

Keywords: Merchant Builder; Real Estate Development; Public Markets; China; Shared Office Space; Growth and Development Strategy; Property; Construction; Stocks; Financial Markets; Marketing Strategy; Real Estate Industry; Construction Industry; China

Citation

Purchase

23 Aug 2004
Research & Ideas

Strategy for Small Fish

Select Builder program, for example, supports system builders for PCs, laptops, and workstations. NVIDIA also maintains reseller and distributor partnership programs for firms that promote the NVIDIA line of... View Details

Keywords: by Marco Iansiti & Roy Levien

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

nation. He was probably the greatest merchant in history. Walton had a secret weapon. Humility. He had a natural respect for those 430,000 people who worked for him. This was exhibited not merely through words but more subtly as well.... View Details

Keywords: by Richard S. Tedlow

01 Dec 2016
News

Alumni Books of 2016

business endeavors through the lives of ten titans of commerce. Beginning with the Tudor merchants who transformed England’s economy via trade with the New World, the author traces an entrepreneurial golden line through men such as Thomas... View Details

Publications