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- All HBS Web
(263)
- News (65)
- Research (154)
- Events (1)
- Multimedia (1)
- Faculty Publications (75)
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- 26 Jun 2017
- News
How Cellophane Changed the Way We Shop for Food
- 29 Mar 2018
- News
The Reality of Returns
- 05 Nov 2015
- News
Why a single win in college football is worth millions of dollars
- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 24 Aug 2012
- News
As Marketers Stick With Cyclist, New Deals Are Unlikely
- 18 Nov 2016
- News
2016’s Best Things to Buy on Black Friday
- 13 Dec 2016
- News
Eye Appeal Is Buy Appeal: Business Creates the Color of Foods
- 01 Oct 1997
- News
J. Hughes Norton III
services. IMG also sponsors tournaments and events and does television production and merchandising as well. Behind this boom, however, is the industry concerned about overexposure or a backlash against the enormous sums athletes make? On... View Details
Keywords: Garry Emmons
- 25 Feb 2020
- News
Task Force
Above: At Zubale, Monroy (left) and Campbell connect independent contractors with merchandising tasks. (photo by Rodrigo Ceballos) Allison Campbell and Sebastian Monroy (both MBA 2018) met on their first day of classes at HBS. Members of... View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
which combined all of Martha's business interests into a single, integrated, synergistic company. What has your business strategy been at MSLO? A key piece has been building a core creative and editorial content that we spin out across all of the media windows and... View Details
- 01 Jun 2022
- News
A Sustainable Solution for Fashion
to make inventory predictions and optimize the buying, sourcing, and distribution of inventory among the omni-channel network. “Syrup gives you the recommendations, and then you as the merchandiser are the decision maker,” Theuerkauf... View Details
Keywords: April White
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 01 Dec 2009
- News
One Man Crime Wave
novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising and marketing procedures.”... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
Omowale Casselle What does your work involve? "My official title is director of product management, SAMPLEit, a new venture at redbox. In this role, I'm responsible for leveraging technology across our different product lines—kiosk, mobile, and online—to deliver an... View Details
- 05 Dec 2016
- News
Scaling Up at Five Below
(photo by Jane M. Von Bergen / Philadelphia Inquirer) (photo by Jane M. Von Bergen / Philadelphia Inquirer) It’s the holiday season and emoji merchandise is flying off the shelves—especially poop emoji (sorry). Chalk it up to the... View Details
- 01 Mar 2013
- News
To the Rescue
from ticket and merchandise sales, corporate sponsorships, and donations. The money was disbursed by Robin Hood to organizations, large and small, in storm-damaged areas in New York, New Jersey, and Connecticut. Deborah Winshel (MBA... View Details