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- February 1987
- Case
Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media
Greyser, Stephen A. "Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media." Harvard Business School Case 587-126, February 1987.
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
- July 2017 (Revised November 2017)
- Case
'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War
By: Rafael Di Tella, Jose Liberti and Sarah McAra
In 2012, Argentine media conglomerate Grupo Clarín and President Cristina Fernández de Kirchner were embroiled in what some called “the mother of all battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable... View Details
Keywords: Media Regulation; Media; Government and Politics; Policy; Newspapers; Government Legislation; Business and Government Relations; Risk and Uncertainty; Monopoly; Media and Broadcasting Industry; Media and Broadcasting Industry; Argentina
Di Tella, Rafael, Jose Liberti, and Sarah McAra. "'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War." Harvard Business School Case 718-008, July 2017. (Revised November 2017.)
- July 2017
- Teaching Plan
'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War
By: Rafael Di Tella and Sarah McAra
Teaching Note for HBS No. 718-008. View Details
- October 2010 (Revised November 2010)
- Case
The NFL's Digital Media Strategy
By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
- Article
Research: The Rise of Partisan Media Changed How Companies Make Decisions
By: Jonas Heese and Vishal P. Baloria
Keywords: Public Relations
Heese, Jonas, and Vishal P. Baloria. "Research: The Rise of Partisan Media Changed How Companies Make Decisions." Harvard Business Review (website) (October 31, 2017).
- 01 Sep 2012
- News
Anti-Social Media
two best-selling books, Open Leadership and Groundswell, and an expert on social media and related technologies. In an interview with the Washington Times (May 9, 2012), Li commented, “One of the most... View Details
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 2011
- Article
The Causal Impact of Media in Financial Markets
By: Christopher Parsons and J. Engelberg
Disentangling the causal impact of media reporting from the impact of the events being reported is challenging. We solve this problem by comparing the behaviors of investors with access to different media coverage of the same information event. We use zip codes to... View Details
Parsons, Christopher, and J. Engelberg. "The Causal Impact of Media in Financial Markets." Journal of Finance 66, no. 1 (February 2011): 67–97.
- January 15, 2021
- Article
Social Media Companies Should Self-Regulate. Now
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more... View Details
Keywords: Self-regulation; Internet and the Web; Governing Rules, Regulations, and Reforms; Business and Government Relations; Social Media
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Social Media Companies Should Self-Regulate. Now." Harvard Business Review (website) (January 15, 2021).
- February 2010 (Revised August 2010)
- Case
Digital Media Group: The Shanghai Bid
By: G. Felda Hardymon and Ann Leamon
In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned... View Details
Keywords: Advertising; Entrepreneurship; Venture Capital; Corporate Accountability; Business or Company Management; Bids and Bidding; Business and Stakeholder Relations; Competitive Strategy; Advertising Industry; Technology Industry; Shanghai
Hardymon, G. Felda, and Ann Leamon. "Digital Media Group: The Shanghai Bid." Harvard Business School Case 810-099, February 2010. (Revised August 2010.)
- March 2023
- Article
Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success
By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement... View Details
Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success
Markowitz, David M., Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock, and Ryan L. Boyd. "Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success." Social Psychological & Personality Science 14, no. 2 (March 2023): 107–116.
- 06 Oct 2016
- Blog Post
An Interview with Corporate Relations Director, Cathy Hutchinson
Tell us about your background before coming to HBS. I’m a born and raised New Englander. I grew up in the suburbs of Boston and then headed to Yale for college. I continued west to Los Angeles, where I worked in the media industry for 6... View Details
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can influence businesses. Their paper, “The... View Details
- Forthcoming
- Chapter
Media & Entertainment in Argentina: Doing Business in a Fragmented Society
By: Luciana Silvestri and Roberto Vassolo
We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details
Keywords: Demographics; Marketing; Consumer Behavior; Media and Broadcasting Industry; Media and Broadcasting Industry; Argentina
Silvestri, Luciana, and Roberto Vassolo. "Media & Entertainment in Argentina: Doing Business in a Fragmented Society." In Handbook of Spanish Language Media, edited by Alan Albarran. New York: Routledge, 2009.
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
much money into social media, and they are only just now beginning to learn to stay on message and ask the questions that matter: Does it drive the business, or at a minimum, does it enhance the brand?” What will we learn about how social View Details
- July 2017 (Revised November 2017)
- Case
Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín
By: Rafael Di Tella, Jose Liberti and Sarah McAra
Founded in 1945, Grupo Clarín expanded over several decades to become Argentina’s largest media conglomerate. With leading positions in newspapers, broadcast television, broadcast radio, cable television, and Internet services, Grupo Clarín caught the attention of... View Details
Keywords: Media; Business and Government Relations; Risk and Uncertainty; Initial Public Offering; Investment; Media and Broadcasting Industry; Media and Broadcasting Industry; Argentina
Di Tella, Rafael, Jose Liberti, and Sarah McAra. "Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín." Harvard Business School Case 718-007, July 2017. (Revised November 2017.)
- Web
Social Media Guidelines for Faculty and Staff | About
Social Media Guidelines for Faculty and Staff Faculty and staff members at the School use social media in a variety of capacities, including: related to their roles as member... View Details
- May 2013
- Case
Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)
By: Amy J.C. Cuddy, Cassandra L. Govan, David T. Neal and Anna M. Coster