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  • December 2020
  • Case

Tencent: Combining Technology and Culture

By: Elie Ofek, Billy Chan and Dawn H. Lau
Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details
Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China
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  • March 2020
  • Teaching Note

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David J. Collis
Teaching Note for HBS No. 717-483. View Details
Keywords: Acquisition Strategy; Technology Strategy; Franchise Management; CEO Role; Corporate Advantage; Corporate Strategy; Acquisition; Global Strategy; Information Technology; Strategy; Vertical Integration; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • March 2017 (Revised December 2018)
  • Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman
Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details
Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • February 1987 (Revised January 1989)
  • Case

SmithKline Consumer Products: The Contac Relaunch

In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details
Keywords: Safety; Crisis Management; Product Launch; Pharmaceutical Industry
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  • 14 Dec 2010
  • First Look

First Look: Dec. 14

in a country caught in the midst of rapid economic transformation. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411067-PDF-ENG The NFL's Digital Media Strategy Anita Elberse, Kelsey Calhoun, and Daven JohnsonHarvard Business... View Details
Keywords: Sean Silverthorne
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Beckham’s Inter Miami CF soccer club. Beckham visited Elberse’s MBA class, “The Business of Entertainment, Media, and Sports,” in October to further illuminate the discussions. “You can build a follower base that’s bigger than what traditional View Details
Keywords: by Avery Forman; Sports
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

QE announcements in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52332 March–April 2017 Harvard Business Review What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

provide to municipalities free of charge, as a condition of franchise approval. "Narrowcasting" would supplement broadcasting with an array of arts and educational programming. Jeffersonian democracy would bloom as cable... View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital... View Details
Keywords: Dina Gerdeman
  • 21 Nov 2005
  • Research & Ideas

Making Credibility Your Strongest Asset

negotiations between free-agent players and teams. Media coverage of this terrain had been haphazard. Rovell saw that omission as a great opportunity, but he had two problems. First, media giants such as... View Details
Keywords: by Michael Wheeler
  • 19 Jun 2012
  • First Look

First Look: June 19

available requests for tender, "crowd-sourcing," and volunteer experts to discover, expose, and encourage prosecution of corrupt dealings by the Russian government. These efforts made Navalny a cause célèbre in Western media and... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication;... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We... View Details
Keywords: Sean Silverthorne
  • 16 Jan 2019
  • Research & Ideas

What Football Firings Teach Managers About Staying Relevant

their teams did not seem to be a relevant factor, nor did team history (whether or not the franchise had won a Super Bowl in the past before hiring the respective coach). “The very best coaches stay consistent and win over long periods of... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports
  • 30 Aug 2011
  • First Look

First Look: August 30

known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to establish clear company values... View Details
Keywords: Sean Silverthorne
  • 16 Jul 2024
  • Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

Boeing CEO has focused on short-term earnings, increasingly at the expense of franchise value and safety. Will the company’s new CEO have the courage to return Boeing to its former position as the world leader in aviation? Wells Fargo:... View Details
Keywords: by Bill George
  • 10 Nov 2015
  • First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne

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