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- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details
Keywords: Robert Bochnak
- 07 Apr 2015
- News
Warrior Spirit
coincidentally, Chatri means “warrior” in the Thai language.) Franchise requests for Evolve have come in from across Asia and around the world, but Sityodtong has chosen a slower, more controlled path to growth. “If we’re committed to... View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS... View Details
Keywords: Arts, Entertainment
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
“You meet people from very different backgrounds. It actually does broaden your horizon and gives you free time to think about all the interactions you’re having, all the ideas.” During his first year at HBS, Motte-Munoz noticed articles in the View Details
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
Cruise’s agent or Captain America’s agent — it’s almost the same discussion when it comes to entering media contracts. The careers of our characters differ from live celebrities in that our heroes give us 100 percent of their earnings,... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
bought his first franchise in 2000, says the new alignment made him more confident about the future. SVP Kristy Cunningham on the rollout of all-day breakfast in 2015: “Part of the mantra we were pushing was, if it’s good for the... View Details
- 01 Oct 2000
- News
Books
longest-running and most successful media strategy in U.S. advertising history," according to Advertising Age. McCraw reminds readers that despite the present-day size of behemoths such as McDonald's and Ford Motor Company, each began as... View Details
- 01 Jun 2010
- News
Michael Depatie
differentiated product in a commoditized business, even if it’s becoming less so through competition. Some of the stuff we do is fun, and whimsical, so it makes good copy. The media reports on our tall beds for tall people, our “Guppy... View Details
- 01 Mar 2013
- News
Making Change
representatives in support of the successful campaign for marriage equality in New York State. Our social media campaigns have reached 14 million people, and we've won awards for the innovative advocacy technology we've created and built.... View Details
- 01 Feb 1998
- News
Running Up the Score
franchises remains fierce. RELATED PROFILES Touching All the Bases: Stephen A. Greyser Kicking Off a Startup: Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) RELATED PROFILES... View Details
Keywords: Garry Emmons
- 31 Mar 2022
- News
A Community Hunger Solution with Global Ambitions
community. “Every night, 365 nights a year, he’s out there,” says Neel Ghose (MBA 2019), cofounder of the Robin Hood Army. “For him, it’s his own baby. It’s a platform for goodness.” This platform for goodness—which operates like a View Details
- 01 Mar 2011
- News
Local Hero
from a franchise on the brink of leaving town in 1992 to toast of the town in 2010 is the stuff of Hollywood scripts. And indeed, when the lanky, loquacious executive talks about his lifelong history with the team, his reminiscences are... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
multibillion-dollar Capital Cities/ABC media empire of the 1990s. Not long after, laboring in similar obscurity in rural Ohio, Amos B. Hostetter, Jr. (MBA '61), and H. Irving Grousbeck (MBA '60), cofounders of Continental Cablevision,... View Details
- 01 Mar 2013
- News
Opening the Door
For her innovative research and outspoken advocacy of US health-care reform, Professor Regina Herzlinger is known in some media circles as "the godmother of consumer-driven health care." At HBS, she holds the distinction of being the... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
subscribers in financial services and the media who pay more than $1,000 a month to lease them. Just sixteen years after leaving a partnership position at Salomon Brothers, Bloomberg is outpacing more established competitors to make his... View Details