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- December 2020
- Case
Tencent: Combining Technology and Culture
By: Elie Ofek, Billy Chan and Dawn H. Lau
Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details
Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China
Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
- March 2020
- Teaching Note
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David J. Collis
Teaching Note for HBS No. 717-483. View Details
- March 2017 (Revised December 2018)
- Case
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David Collis and Ashley Hartman
Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details
Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Collis, David, and Ashley Hartman. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Case 717-483, March 2017. (Revised December 2018.)
- February 1987 (Revised January 1989)
- Case
SmithKline Consumer Products: The Contac Relaunch
In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details
Kosnik, Thomas J. "SmithKline Consumer Products: The Contac Relaunch." Harvard Business School Case 588-046, February 1987. (Revised January 1989.)
- 14 Dec 2010
- First Look
First Look: Dec. 14
in a country caught in the midst of rapid economic transformation. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411067-PDF-ENG The NFL's Digital Media Strategy Anita Elberse, Kelsey Calhoun, and Daven JohnsonHarvard Business... View Details
Keywords: Sean Silverthorne
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
Beckham’s Inter Miami CF soccer club. Beckham visited Elberse’s MBA class, “The Business of Entertainment, Media, and Sports,” in October to further illuminate the discussions. “You can build a follower base that’s bigger than what traditional View Details
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email... View Details
- Web
Organizational Behavior - Faculty & Research
crossroads, contemplating his pre-game message to the team. Should he rally them with an aggressive “go for the kill” mindset, or choose language that is more aligned with their “joyous intensity” culture? Mazzulla knows his rhetoric matters and how he communicates... View Details
- Web
Podcast - Business & Environment
meaningful changes and concludes with his advice for those looking to enter the climate space. Joel Makower @ Greenbiz 09 OCT 2024 | Climate Rising This is the fourth episode in our series on business and climate change in the media and... View Details
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
mind wander freely. The children’s franchise about the world of dreams sprung from a random text from my brother, Rob (MBA 2014), to my family text chain that there are a trillion stars in the Andromeda Galaxy alone. This staggering fact... View Details
Keywords: Robert Bochnak
- 14 Mar 2017
- First Look
First Look at New Research, March 14
QE announcements in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52332 March–April 2017 Harvard Business Review What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might... View Details
Keywords: Sean Silverthorne
- Web
Skydeck - Alumni
Airlines CEO Frank Lorenzo (MBA 1963) recounts the radical ideas and relentless negotiations that transformed the airline industry The Musts of 2024 Alumni recommendations from the year in media Solving the Underemployment Crisis More... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
determine if the franchise secures their 18th championship or not. Keywords: Personal Development and Career ; Change Management ; Communication ; Values and Beliefs ; Innovation and Invention ; Decision Making ; Innovation Leadership ;... View Details
- 07 Apr 2015
- News
Warrior Spirit
coincidentally, Chatri means “warrior” in the Thai language.) Franchise requests for Evolve have come in from across Asia and around the world, but Sityodtong has chosen a slower, more controlled path to growth. “If we’re committed to... View Details
Michael D. Eisner
Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released animated movie hits such as The... View Details
Keywords: Entertainment & Broadcast Media
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
provide to municipalities free of charge, as a condition of franchise approval. "Narrowcasting" would supplement broadcasting with an array of arts and educational programming. Jeffersonian democracy would bloom as cable... View Details
David J. Stern
Stern led the transformation of the National Basketball Association into a world class organization. He forged new labor agreements, established a model anti-drug program, and ensured the stable growth of the organization through View Details
Keywords: Entertainment & Broadcast Media
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS... View Details
Keywords: Arts, Entertainment
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital... View Details
Keywords: Dina Gerdeman