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- 30 Jan 2014
- Blog Post
Big Media, Big Business! Inside scoop on the upcoming Entertainment & Media Club Conference
professional networks to grow. Many recent industry conferences and stories in the press have focused on new entrants to the space: the up-and-coming players across the entertainment and media sectors, particularly in the digital realm.... View Details
Keywords: Entertainment / Media / Sports
- TeachingInterests
The Business of Entertainment, Media, and Sports (MBA)
By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
The Business of Entertainment, Media, and Sports
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
- Program
The Business of Entertainment, Media, and Sports
Summary Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this View Details
- 01 Jun 2004
- News
Media, VC Discussed at WSA Conference
The media and entertainment business can be a bit of a roller-coaster ride — particularly in today’s climate of tight margins and consolidation. But that state of flux creates opportunity, agreed panelists at the Women’s Student... View Details
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
- Web
The Business of Entertainment, Media, and Sports - Course Catalog
firms, products, and personalities in media, sports, and other entertainment industries. Examples include The Walt Disney Studios, Live Nation, FC Barcelona, Paris Saint-Germain, American Ballet Theatre,... View Details
- 18 Apr 2019
- Blog Post
Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference
and over 30 speakers who are at the frontiers of change in entertainment. Hosted by HBS’s Entertainment & Media Club, the conference each year brings industry leaders to campus to share their experiences and insights from the film,... View Details
Keywords: Entertainment / Media / Sports
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- Career Coach
Amber Wade
Amber is a marketing, brand and creative strategy vet with experiences spanning consumer tech (Microsoft), consumer packaged goods (Unilever) and most recently media and entertainment (creative agency). She’s ready to help anyone looking... View Details
- Career Coach
Crystal Yao
Crystal is particularly interested in helping students understand careers in Sports, Media, and Entertainment and Big Tech, as well as functional careers in General Management, Strategy Consulting, Business... View Details
- Career Coach
David Woodman
David (HBS '92) uses his experience in starting and running media companies to assist students in matching their skills and interests with opportunities in the Media, Sports, and Entertainment sectors.Work... View Details
- Career Coach
Wabantu Hlophe
Wabantu wants to help students build networks that can help them access new opportunities in industries off the beaten path. Having gained significant experience in clean energy investing, startups and consulting before HBS; and pivoting into the gaming industry at... View Details
- January 2002 (Revised February 2002)
- Case
Valuing the AOL Time Warner Merger
By: Lynda M. Applegate, Rena Miller and John N Rei
On January 11, 2000, AOL and Time Warner announced their intention to merge, creating what AOL CEO Stephen Case and Time Warner CEO Gerald Levin called the 21st century's first fully integrated communications, media, and entertainment company. This case, prepared from... View Details
Keywords: Mergers and Acquisitions; Management Analysis, Tools, and Techniques; Valuation; Situation or Environment; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Applegate, Lynda M., Rena Miller, and John N Rei. "Valuing the AOL Time Warner Merger." Harvard Business School Case 802-098, January 2002. (Revised February 2002.)
- 16 Jun 2015
- News
With Heat future uncertain, Wade studying up on business
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
- 07 Apr 2023
- Research & Ideas
When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big
disclosing compensation. Despite these concerns, more research is needed to determine the overall value of crypto influencers’ investment advice on social media, they write. Some top influencers in the space, such as Coinbase CEO Brian... View Details
Keywords: by Kristen Senz
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
"Selling tickets isn't where the money is," says Higgins, a senior lecturer at Harvard Business School, a veteran venture capitalist, and an owner of the Portland Pirates hockey team. "Sports media content is such a big part of View Details