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  • January 2015 (Revised December 2015)
  • Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay
Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
Related
  • 22 Mar 2022
  • Podcast

89. Expectations Investing & More: A Conversation with Michael Mauboussin and Matt Christensen

Michael Mauboussin and Matt Christensen’s paths first crossed over two decades ago, just before the first edition of Expectations Investing: Reading Stock Prices for Better Returns, co-authored by Michael and Alfred Rappaport, was published. In this episode, Michael... View Details
  • 04 Feb 2010
  • What Do You Think?

What’s the Best Way to Make Careful Decisions?

comparability and therefore no best practice, only "it all depends." Worse yet, we are often not conscious of these influences. Mauboussin maintains that we too often underestimate the importance of luck in the outcomes of our... View Details
Keywords: by James Heskett
  • 22 Dec 2015
  • First Look

December 22, 2015

must now find consensus on a plan that meets the needs of Detroit and is acceptable to its creditors. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215070-PDF-ENG Harvard Business School Case 515-076 Mauboussin View Details
Keywords: Carmen Nobel