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(33)
- News (8)
- Research (18)
- Multimedia (1)
- Faculty Publications (13)
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- 19 Feb 2020
- News
Casper and DTC Brands, Plus California’s New Freelancer Law
- 16 Nov 2016
- News
Is Your Company Committed to Being "Healthy"?
- 01 Mar 2017
- News
Case Study: Moment in the Sun
“connected wellness,” with the lamp as the starting point and shown as a sleep aid rather than smart lighting. Ario can assess co-branding the device with players that have established a value proposition around sleep or wellness (e.g., View Details
Keywords: Dan Morrell
- 09 Dec 2021
- News
Higher Returns
months later, Amazon pledged $2 billion to the climate crisis. You had Wayfair employees refusing to work because they didn't want their company to sell mattresses to the government, who was planning on using them at their detention... View Details
- 01 Sep 2015
- News
Data-Driven Diligence
Illustration by QuickHoney On the surface, there is seemingly nothing sexy about a startup that sells foam mattresses online. But in January 2014, David Coats (MBA 1992) and Trevor Kienzle (MBA 1991) made a significant seed-round... View Details
Keywords: Francis Storrs
- 01 Mar 2018
- News
Making Sense of the Modern Startup
he was teaching in first-year Finance in the early 1980s. People, opportunity, context, and deal, changing iteratively over time. Sahlman cites a contemporary example: the Casper “bed-in-a-box” foam mattress company that launched in 2014.... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 01 Jun 2024
- News
Conducting Business
wife or his sister-in-law or his daughter. If they needed money, he gave them cash from the cigar box that he used as a cash register. Every night, he emptied the cigar box and put the leftover cash under his mattress or in a safe in his... View Details