Mary Jane Higgins - Publications - Faculty & Research

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What did you discover? Sunil Gupta:... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

01 Apr 2024
In Practice

Navigating the Mood of Customers Weary of Price Hikes

be less shocked by your electricity bill, or the price of the eggs when you visit the grocery store. Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration at HBS.... View Details

Keywords: by Rachel Layne; Retail; Consumer Products

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

paths for smaller sellers competing on online marketplaces. “For a long time, consumers have been asking things like, 'When can I find a coat that I like by simply snapping a picture of somebody wearing that coat on the subway?’” explains Chiara Farronato, the Glenn... View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

06 Dec 2021
Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

economy driven by research and intellectual property that it no longer accurately signals so-called value stocks, suggests new research from Charles C.Y. Wang, Harvard Business School’s Glenn and Mary Jane... View Details

Keywords: by Rachel Layne

23 Jun 2009
First Look

First Look: June 23

Ramarajan Publication:In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton. Psychology Press, 2009 Abstract In this chapter we examine factors... View Details

Keywords: Martha Lagace

13 Mar 2014
Research & Ideas

Can We Get To Where We Need To Go?

outcome here. If you take a small bit of the problem and you have enough constituencies coming from the business side, the stakeholders that matter, you can get something accomplished." From business, attendees also included Richard Anderson, CEO, Delta; View Details

Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto

22 May 2012
First Look

First Look: May 22

by Karen Golden-Biddle and Jane E. Dutton. Series in Organization and Management. New York: Psychology Press, 2012 Abstract How can application of a positive lens to understanding social change and organizations enrich and elaborate... View Details

Keywords: Sean Silverthorne

19 Oct 2010
First Look

First Look: October 19, 2010

Harvard Business School Case 311-003 Mary Erdoes, the CEO of JP Morgan's asset management business, and three colleagues provide insights into risk management issues faced by the firm's private bank during the financial crisis in... View Details

Keywords: Sean Silverthorne

19 Jan 2011
First Look

First Look: Jan. 18

If,' Asked George? Authors:Leslie Perlow Publication:In Research Alive: Exploring Generative Moments in Doing Qualitative Research, edited by Arne Carlsen and Jane E. Dutton. Copenhagen Business School Press, forthcoming An abstract is... View Details

Keywords: Sean Silverthorne

15 Feb 2011
First Look

First Look: Feb. 15

Alive: Exploring Generative Moments in Doing Qualitative Research. Vol. 27, edited by Arne Carlsen and Jane E. Dutton. Advances in Organization Studies. Copenhagen Business School Press, forthcoming An abstract is unavailable at this... View Details

Keywords: Sean Silverthorne

October 2019
Article

Adaptive Platform Trials: Definition, Design, Conduct and Reporting Considerations

By: Derek C. Angus, Brian M. Alexander, Scott Berry, Meredith Buxton, Roger Lewis, Melissa Paoloni, Steven A. R. Webb, Steven Arnold, Anna Barker, Donald A. Berry, Marc J. M. Bonten, Mary Brophy, Christopher Butler, Timothy F. Cloughesy, Lennie P. G. Derde, Laura J. Esserman, Ryan Ferguson, Louis Fiore, Sarah C. Gaffey, J. Michael Gaziano, Kathy Giusti, Herman Goossens, Stephane Heritier, Bradley Hyman, Michael Krams, Kay Larholt, Lisa M. LaVange, Philip Lavori, Andrew W. Lo, Alexander J. London, Victoria Manax, Colin McArthur, Genevieve O’Neill, Giovanni Parmigiani, Jane Perlmutter, Elizabeth A. Petzold, Craig Ritchie, Kathryn M. Rowan, Christopher W. Seymour, Nathan I. Shapiro, Diane M. Simeone, Bradley Smith, Bradley Spellberg, Ariel Dora Stern, Lorenzo Trippa, Mark Trusheim, Kert Viele, Patrick Y. Wen and Janet Woodcock

Researchers, clinicians, policymakers, and patients are increasingly interested in questions about therapeutic interventions that are difficult or costly to answer with traditional, free-standing, parallel-group randomized controlled trials (RCTs). Examples include... View Details

Keywords: Adaptive Platform Trials; Health Testing and Trials

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