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- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the traditional corporate... View Details
- 01 Dec 1996
- News
October Reunions Break Records, Strengthen Ties
"Nothing I taught you about technology in management information systems has any relevance whatsoever to the world we're living in today," stated F. Warren McFarlan, the School's senior associate dean for External Relations, in his opening address to this fall's... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What did you discover? Sunil Gupta:... View Details
- 07 Jun 2018
- News
Bill Ackman on what it means to be an activist investor
- 06 Dec 2021
- News
The Popular Stock Metric That Can Lead Investors Astray
Chiara Farronato
Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details
- Web
Technology & Operations Management Faculty - Faculty & Research
Professor of Leadership and Management Chiara Farronato Glenn and Mary Jane Creamer Associate Professor of Business Administration Kris Johnson Ferreira Edgerley Family Associate Professor of Business... View Details
- Web
Great American Business Leaders of the 20th Century - Leadership
Telephone and Telegraph, 1997–2002 Desiderio A. Arnaz Desilu Productions, 1950–1962 Mary Kay Ash Mary Kay Cosmetics, 1963–1987 Roy L. Ash Litton Industries, 1961–1972 H. Brewster Atwater, Jr. General Mills,... View Details
- Web
Lifelong Learning - Alumni
Generative AI HBS navigates the use of these transformative tools for teaching and learning Re: Mitchell B. Weiss (Richard L. Menschel Professor of Management Practice Chair, MBA Required Curriculum); Jeffrey J. Bussgang (Senior Lecturer of Business Administration);... View Details
- 18 Dec 2020
- News
HBS Alumnae Named to “Most Powerful Women” List
Seven HBS alumnae appear on the recently released Forbes list, “The World’s 100 Most Powerful Women.” Included in the list are: Mary C. Erdoes (MBA 1993) Jane N. Fraser (MBA 1994) Amy E. Hood (MBA 1999)... View Details
- Web
HBR Classics - Alumni
Hansen Managing Multicultural Teams , Jeanne Brett, Kristin Behfar, and Mary C. Kern The Art of Truly Developing Global Leaders , Beth Brooke Mentoring and Coaching Coaching the Alpha Male , Kate Ludeman, Eddie Erlandson Why Mentoring... View Details
- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
be less shocked by your electricity bill, or the price of the eggs when you visit the grocery store. Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration at HBS.... View Details
- Web
HBS - The year in Review
ongoing contemporary sculpture program. A sculpture by Yinka Shonibare CBE RA is a new addition to the C. Ludens Ringnes Sculpture Collection, and a sculpture by Melvin Edwards and two works by Thaddeus Mosley are on loan to the School for the 2021-2023 exhibition.... View Details
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
paths for smaller sellers competing on online marketplaces. “For a long time, consumers have been asking things like, 'When can I find a coat that I like by simply snapping a picture of somebody wearing that coat on the subway?’” explains Chiara Farronato, the Glenn... View Details
- Web
Resources - Christensen Center for Teaching & Learning
process, with suggestions on approaches and techniques as well as case length and style. 1990, revised 1994 Writing Cases: Tips and Pointers by Jane Linder A concise overview with useful information on timelines for case writing and... View Details
- Web
Partners - Case Method Project
School Park Ridge, IL IL 22 of 34 Jane Mizzi Kenwood Academy Chicago, IL IL 23 of 34 Ed Noel Benet Academy Lisle, IL Subjects: AP U.S. Government, College Prep/Honors U.S. History IL 24 of 34 Christina O’Leary Carver Military Academy... View Details
- 01 Jun 2024
- News
Leveraging Generative AI
Four decades after HBS became the first business school in the country to require the use of personal computers in the MBA Program, the School is undergoing a different kind of technological transformation, one that leverages generative artificial intelligence (GenAI)... View Details
Keywords: Jennifer Gillespie
- Web
Teacher Profiles - Case Method Project
Roswell, GA VA Mary Beverly Abingdon High School Abingdon, VA Subjects: AP Government CA Brian Bezner Rancho Dominguez Preparatory School Longbeach, CA NJ Benjamin Bickford Peddie School Highstown, NJ VA Spencer Billett Highland Springs... View Details
- Web
Campaign Leadership Committee - Alumni
1947** Hansjörg Wyss MBA 1965 Vice Chairs James A. Attwood Jr. MBA 1984* Len Blavatnik MBA 1989 James W. Breyer MBA 1987 Harold M. Brierley MBA 1968* Glenn M. Creamer MBA 1988 Mary Jane Creamer MBA 1988... View Details
- Web
Partners & Fellows | Social Enterprise | Harvard Business School
MacColl, Masshealth, Michael E. Porter Service Leadership Fellowship Kaley Martin, City of Detroit Mayor's Office, Horace W. Goldsmith Foundation/Richard L. Menschel Endowment Marie Rose Muir, Boston Ballet, Horace W. Goldsmith... View Details