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- News (37)
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- February 2003 (Revised January 2004)
- Case
Mission to Mars (A)
By: Alan D. MacCormack and Jay Wynn
This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry
MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
- January 2023
- Case
Inclusion and Diversity at Mars Petcare
By: Katherine Coffman and Tom Quinn
In 2020, the Mars Petcare Leadership Team found themselves dealing with critically important inclusion and diversity issues. Social unrest, including unprecedented protests for racial justice in the U.S. and across the globe, generated an urgency for substantive... View Details
Keywords: Talent and Talent Management; Diversity; Ethnicity; Gender; Race; Food and Beverage Industry; Health Industry; Europe; North and Central America; Asia; South America; Oceania
Coffman, Katherine, and Tom Quinn. "Inclusion and Diversity at Mars Petcare." Harvard Business School Case 923-005, January 2023.
- May 2004
- Article
Management Lessons from Mars
By: Alan MacCormack
MacCormack, Alan. "Management Lessons from Mars." Forethought. Harvard Business Review 82, no. 5 (May 2004): 18–19.
- September 2017
- Supplement
Actera Group: Investing in Mars Cinema Group (B)
By: Victoria Ivashina and Eren Kuzucu
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details
- February 2003 (Revised January 2004)
- Case
Mission to Mars (B)
Supplements the (A) case. View Details
MacCormack, Alan D. "Mission to Mars (B)." Harvard Business School Case 603-110, February 2003. (Revised January 2004.)
- September 2017
- Supplement
Actera Group: Investing in Mars Cinema Group (A)
By: Victoria Ivashina and Eren Kuzucu
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details
- September 2017 (Revised July 2019)
- Case
Actera Group: Investing in Mars Cinema Group (A)
By: Victoria Ivashina and Eren Kuzucu
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second largest player in the market, AFM,... View Details
Keywords: Private Equity; Value Creation; Transformation; Valuation; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Turkey
Ivashina, Victoria, and Eren Kuzucu. "Actera Group: Investing in Mars Cinema Group (A)." Harvard Business School Case 218-020, September 2017. (Revised July 2019.)
- 18 Jul 2023
- Cold Call Podcast
Diversity and Inclusion at Mars Petcare: Translating Awareness into Action
- November 2019
- Teaching Note
Actera Group: Investing in Mars Cinema Group (A) and (B)
By: Victoria Ivashina and Jeffrey Boyar
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details
- November 2023
- Teaching Note
Inclusion and Diversity at Mars Petcare
By: Katherine Coffman, Jillian J. Jordan and Emma Ronzetti
Teaching Note for HBS Case No. 923-005. View Details
- March 2011 (Revised May 2011)
- Supplement
China Construction America (B): The Baha Mar Resort Deal
Why is a Chinese state-owned construction company building the largest mega-resort and casino in the Caribbean? This case examines the intricate deal-making by which CSCEC, China's leading global engineering and construction contractor, emerged as a key market player.... View Details
Keywords: Project Finance; Competitive Strategy; Global Strategy; Financial Strategy; Construction Industry; Tourism Industry; China; Bahamas
Abrami, Regina M., Malcolm Riddell, and Weiqi Zhang. "China Construction America (B): The Baha Mar Resort Deal." Harvard Business School Supplement 911-411, March 2011. (Revised May 2011.)
- September 2017 (Revised July 2019)
- Supplement
Actera Group: Investing in Mars Cinema Group (B)
By: Victoria Ivashina and Eren Kuzucu
Supplements the (A) case. View Details
Keywords: Private Equity; Value Creation; Transformation; Valuation; Motion Pictures and Video Industry; Turkey
Ivashina, Victoria, and Eren Kuzucu. "Actera Group: Investing in Mars Cinema Group (B)." Harvard Business School Supplement 218-021, September 2017. (Revised July 2019.)
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
In a recent case study, professor Alan MacCormack and research associate Jay Wynn swung for the moon—Mars, actually. After two high-profile missions to Mars failed in 2000, MacCormack wanted to understand the organizational and procedural... View Details
Keywords: by Sean Silverthorne
- February 2010 (Revised May 2010)
- Case
Jet Propulsion Laboratory
By: Robert S. Kaplan and Anette Mikes
The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details
Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States
Kaplan, Robert S., and Anette Mikes. "Jet Propulsion Laboratory." Harvard Business School Case 110-031, February 2010. (Revised May 2010.)
- April 2020 (Revised October 2021)
- Case
SpaceX, Economies of Scale, and a Revolution in Space Access
By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang
From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make... View Details
Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry
Weinzierl, Matthew C., Kylie Lucas, and Mehak Sarang. "SpaceX, Economies of Scale, and a Revolution in Space Access." Harvard Business School Case 720-027, April 2020. (Revised October 2021.)
- September 1998 (Revised October 2001)
- Case
SADAFCO
SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars. View Details
Keywords: Competition; Food; Multinational Firms and Management; Food and Beverage Industry; Saudi Arabia
Arnold, David J. "SADAFCO." Harvard Business School Case 599-021, September 1998. (Revised October 2001.)
- September 2016 (Revised July 2017)
- Supplement
Transferring Knowledge Between Projects at NASA JPL (B)
By: Dorothy Leonard and Christopher Myers
At the conclusion of the (A) case, Jennifer Trosper needed to decide whether or not to throw her support behind the training and outreach represented by the ROV-E program to build small rovers like the ones used on the surface of Mars by NASA JPL. The (B) case... View Details
Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Decision Making; Aerospace Industry; United States
Leonard, Dorothy, and Christopher Myers. "Transferring Knowledge Between Projects at NASA JPL (B)." Harvard Business School Supplement 917-405, September 2016. (Revised July 2017.)
- September 2016 (Revised July 2017)
- Case
Transferring Knowledge Between Projects at NASA JPL (A)
By: Dorothy Leonard and Christopher Myers
The Jet Propulsion Laboratory, a federally funded research institution within NASA, the U.S. National Aeronautics and Space Administration, has played a large role in many space and planetary explorations, particularly to the planet Mars. As a project-based... View Details
Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Aerospace Industry; United States
Leonard, Dorothy, and Christopher Myers. "Transferring Knowledge Between Projects at NASA JPL (A)." Harvard Business School Case 917-404, September 2016. (Revised July 2017.)
- September 2002 (Revised October 2002)
- Case
Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)
By: Dorothy A. Leonard and David Kiron
Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture... View Details
Keywords: Knowledge Management; Knowledge Dissemination; Leadership Development; Internet and the Web; Risk and Uncertainty; Organizational Culture; Retirement; Human Resources; Human Capital
Leonard, Dorothy A., and David Kiron. "Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)." Harvard Business School Case 603-062, September 2002. (Revised October 2002.)