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- January 2017
- Teaching Note
The Park Hotels: Revitalizing an Iconic Indian Brand
By: Jill Avery and Chekitan S. Dev
Priya Paul, chairwoman of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the... View Details
- 2019
- Article
Big Data
By: John A. Deighton
Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details
Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society
Deighton, John A. "Big Data." Consumption, Markets & Culture 22, no. 1 (2019): 68–73.
- 20 Sep 2016
- First Look
September 20, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51607 Designing Online Marketplaces: Trust and Reputation Mechanisms By: Luca, Michael Abstract—Online marketplaces have proliferated over the past decade, creating new markets where none... View Details
Keywords: Sean Silverthorne
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for... View Details
- July 2021 (Revised September 2024)
- Case
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details
Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America
Avery, Jill, Sandrine Crener, Marie-Cecile Cervellon, and Ranjit Thind. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Case 522-006, July 2021. (Revised September 2024.)
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55493 Marketplace Scalability and Strategic Use of Platform Investment By: Li, Jin, Gary P. Pisano, and Feng Zhu Abstract— The scalability of a View Details
Keywords: Dina Gerdeman
- Web
Podcast - Business & Environment
Business School, Karen Pflug, Chief Sustainability Officer of Ingka Group (IKEA), shares how IKEA is embedding circularity throughout its business model. She discusses how IKEA is redesigning iconic products like the Billy bookcase to... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
admonished, “If you ever dreamed of playing for millions around the world, now is your chance: play inside, play for the world,” to reinforce the need for people to stay home, while McDonald’s team in Brazil decided to redraw the iconic... View Details
Keywords: by Jill Avery and Richard Edelman
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
classic," says Matthew McEvoy (HBS MBA '89), strategic planning director at Burberry. Founded in 1856, the creator of the iconic trench coat has outfitted movie stars, outdoor sportsmen, the British military, and the Royal Family. In... View Details
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
Brooks and Oprah Winfrey, on their recent book launch focused on pursuing happiness: Build the Life You Want. It was refreshing to learn that even globally iconic figures—such as Oprah—go through the same rollercoaster of second-guessing... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of View Details
- 01 Jan 2005
- News
Louis V. Gerstner, Jr., MBA 1965
twenty years ago the company was unprepared for changes in the marketplace as competitors emerged that offered clients individual pieces of the technology package, such as a database program or storage device. This brought about increased... View Details
- 12 Apr 2016
- First Look
April 12, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50914 April 2016 Harvard Business Review Network Effects Aren't Enough By: Hagiu, Andrei, and Simon Rothman Abstract—In many ways, online marketplaces are the perfect business model. Since... View Details
Keywords: Sean Silverthorne
- Web
Creating Brand Value - Course Catalog
allies or adversaries. The contemporary brandscape is crowded with new competitors vying to stake claims to rich, meaning-laden value propositions that reflect and leverage the zeitgeist. Iconic brands are toppled everyday by young... View Details
- Web
IFC: Italy; Tradition and Innovation - Course Catalog
companies in the national economy), Italy is the second largest manufacturer and the second largest European exporter. Students will learn how Italy’s companies – that include some iconic brands that leverage the powerful “Made in Italy”... View Details
- 14 Dec 2010
- First Look
First Look: Dec. 14
http://www.hbs.edu/research/pdf/11-055.pdf Marketplace Institutions Related to the Timing of Transactions Author:Alvin E. Roth Abstract This paper describes the unraveling of transaction dates in several markets, including the labor... View Details
Keywords: Sean Silverthorne
- 01 Jun 2004
- News
Luxe Redux
edge and attract new devotees without losing its core following? “We can still accommodate the traditional customer because our styling is classic,” says Matthew McEvoy (MBA 1989), strategic planning director at Burberry. Founded in 1856, the creator of the View Details
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
Considering the title of the 1996 HBS Global Alumni Conference - The Information Revolution: "Bridging the Gap" - San Francisco was a particularly fitting locale for this forward-looking event. The city's Golden Gate has long been a symbolic bridge to the future, an... View Details
Keywords: Daniel Penrice
- 06 Dec 2011
- First Look
First Look: Dec. 6
case:http://cb.hbsp.harvard.edu/cb/product/712004-PDF-ENG The Pepsi Refresh Project: A Thirst for Change Michael I. Norton and Jill AveryHarvard Business School Case 512-018 In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl advertising for... View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
on-demand video content. But he’s also quick to note that the evolution of shorter-form content such as that being offered by Vessel and Vimeo probably represents the biggest marketplace opportunity in the years ahead. “Traditional film... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment