Marketing Strategy - Publications - Faculty & Research

Profile

Evelyne White

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details

Keywords: Technology; Services

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in View Details

Keywords: Retail

Profile

Yi-An Huang

Where are you now and what are you doing? I’m a director of strategy at Boston Medical Center. We have a small team, directly under the COO, that explores strategies in every area from operational projects... View Details

Keywords: Health Care

Profile

Sorina Casian-Botez

building something lasting: helping my consulting clients thrive in an exceptionally changing economic environment, nurturing new players in the young markets that need them the most, and one day contributing to the trends of thoughts and... View Details

Keywords: Entrepreneurship; Nonprofit / Government; Consulting

Profile

Claire Freidman

school, and have stuck with that plan while on campus. After graduation, I'm moving out to Los Angeles to work in strategy and business development for Warner Bros. Entertainment. If you had asked me on my first day at HBS where I hoped... View Details

Keywords: Entertainment / Media; Investment Management / Hedge Fund; Technology

Profile

Jeremy Andrus

are lots of different markets that require different strategies and investments. Our supply chain is complex. Most of our manufacturing happens in China, so the basic manufacturing piece—assembling millions... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

Publications