Marketing Strategy - Publications - Faculty & Research

strategy revolution was a way of systematically putting together all the elements that determined their corporate fate, in particular, the three Cs central to any good strategy: the company’s costs, especially costs relative to other... View Details

Keywords: Garry Emmons; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Apr 2000
News

Marketing Muscle

On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered and finally... View Details

23 Jan 2014
News

Market Reaction

Keywords: FIELD program; FIELD 2; Retail Trade; Manufacturing; Health, Social Assistance; Arts, Entertainment

01 Jun 1996
News

Reinventing Marketing

year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey