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Publications

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  • All HBS Web  (14,208)
    • People  (32)
    • News  (1,683)
    • Research  (10,621)
    • Events  (19)
    • Multimedia  (30)
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Show Results For

  • All HBS Web  (14,208)
    • People  (32)
    • News  (1,683)
    • Research  (10,621)
    • Events  (19)
    • Multimedia  (30)
  • Faculty Publications  (8,920)
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  • 15 Oct 2013
  • News

Study: Digital Marketing Industry Worth $62 Billion

  • 01 Apr 2020
  • News

White-Collar Job Security Exposes Huge Gap With Service Industry

  • 26 Dec 2018
  • News

With Sluggish Economy, Chinese Auto Industry Eyes U.S. Market

  • 01 Apr 2002
  • News

Charting the Luminary Leadership in Professional Service Firms

of the factors that drive success in an industry that attracts 65 percent of MBA graduates from leading business schools — many of whom eventually leave to run organizations of their own. With revenues approaching a trillion dollars,... View Details
Keywords: professional service firms; Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 11 Jul 2016
  • News

Celebrity-sponsored pot is the latest marketing strategy for the cannabis industry

  • 11 Nov 2021
  • News

These Fort Worth Nonprofits are Tapping Into the Wedding Industry to Fund Services

  • 23 May 2012
  • News

Start-Up Customer Service 101

  • 01 Feb 2000
  • News

Financial Services 24/7

to continue their traditional services while marketing the use of their new technology. Many of today's consumers are concerned with the privacy and security of conducting business online. These fears are... View Details
Keywords: Susan Young
  • 14 Sep 2015
  • News

Rewriting the Rules of Service Competition

  • 01 Aug 2002
  • News

Service Leadership Fellows

The School's inaugural group of Service Leadership Fellows gathered for a Class Day breakfast celebration. For students interested in working in social enterprises after graduation, the new program matches them with nonprofit and... View Details
  • 03 Jun 2014
  • News

Disrupting the Gaming Industry with the Same Old Playbook

Keywords: market development; disruptive innovation; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries
  • 18 Jun 2013
  • News

Megahit Marketing

  • 11 Dec 2012
  • News

Volunteers on the frontline of services delivery

  • 01 Apr 1999
  • News

Alumni Career Services Update

With his enthusiasm and expertise in helping others polish their résumés, plot job search strategies, and execute savvy career moves, Robert S. ("Bob") Gardella has become a popular contact for HBS alumni since assuming the role of assistant director of Alumni Career... View Details
Keywords: Eileen K. McCluskey
  • 01 Mar 2003
  • News

Service with a Smile

data from 111 workers — college students who labored in service jobs — the pair measured job satisfaction and its relationship to whether workers were being asked to hide or exaggerate emotions. Their study, “A Longitudinal Analysis of... View Details
Keywords: Laura Morgan Roberts; Stephane Cote; Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 25 Apr 2014
  • News

A model of service

says. "The soup kitchen is a business. I managed more than 50 people, oversaw all of our marketing efforts, and maintained relationships with grant-making organizations," says Garrett, who stepped down in 2013 from her role as director of... View Details
  • 01 Jun 2012
  • News

What Industrial Policy?

manufacturing in this country might look a lot more attractive.) By subsidizing other industries so generously, we have tilted the scales away from manufacturing. Thus, its decline is not completely a result of “natural” View Details
Keywords: Gary P. Pisano; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services
  • 01 Apr 1998
  • News

Gardella Joins Alumni Career Services

service here." The ACS office has experienced a growing demand for its services, reflecting a dynamic job market and changing career patterns. Gardella fields calls from alumni at all stages of their careers... View Details
Keywords: Caroline Chauncey
  • 24 Jun 2012
  • News

Suggested Safeguards Irk Fund Industry

  • 01 Jun 1996
  • News

Reinventing Marketing

such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
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