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(22,542)
- People (39)
- News (4,818)
- Research (13,685)
- Events (141)
- Multimedia (366)
- Faculty Publications (11,400)
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- September 2005 (Revised October 2005)
- Module Note
The Marketing of Innovations Module I: The Risk of Innovation
Aids classroom instructors in teaching the first module of the Marketing of Innovations course. View Details
Keywords: Innovation and Management
Gourville, John T. "The Marketing of Innovations Module I: The Risk of Innovation." Harvard Business School Module Note 506-015, September 2005. (Revised October 2005.)
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- 2019
- Article
Sustaining Open Innovation Through a 'Center of Excellence'
By: Elizabeth E. Richard, Jeffrey R. Davis, Jin Hyun Paik and Karim R. Lakhani
This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons... View Details
Keywords: Crowdsourcing; Culture Change; Open Innovation; Center Of Excellence; Collaborative Innovation and Invention; Organizational Culture; Change Management
Richard, Elizabeth E., Jeffrey R. Davis, Jin Hyun Paik, and Karim R. Lakhani. "Sustaining Open Innovation Through a 'Center of Excellence'." Strategy & Leadership 47, no. 3 (2019): 19–26.
- May–June 2014
- Article
The Magic of Innovation
By: Stefan Thomke and Jason Randal
Why do certain product and service experiences seem to have that undeniable "wow" factor, while others disappoint customers? Perhaps there's no better place to turn to than the world of magic. Consider that leading magicians are constantly under pressure to come up... View Details
Thomke, Stefan, and Jason Randal. "The Magic of Innovation." European Business Review (May–June 2014): 2–6.
- October 2005
- Module Note
The Marketing of Innovations Module III: Going to Market
Gourville, John T. "The Marketing of Innovations Module III: Going to Market." Harvard Business School Module Note 506-017, October 2005.
- April 2019 (Revised July 2019)
- Case
Innovation and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a... View Details
Keywords: Oral History; Innovation and Invention; Business Ventures; Emerging Markets; Problems and Challenges
Jones, Geoffrey, Tarun Khanna, Nataliya Langburd Wright, and Morgan Spencer. "Innovation and Business in Emerging Markets." Harvard Business School Case 319-110, April 2019. (Revised July 2019.)
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
- Article
Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan
By: Tom Nicholas and Hiroshi Shimizu
Japan experienced a transformational phase of technological development during the late nineteenth and early twentieth centuries. We argue that an important, but so far neglected, factor was a developing market for innovation and a patent attorney system that was... View Details
Nicholas, Tom, and Hiroshi Shimizu. "Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan." Business History Review 87, no. 1 (Spring 2013): 121–150.
- 1989
- Article
Financial Innovations and Stability of Capital Markets
By: Marc L Bertoneche
Bertoneche, Marc L. "Financial Innovations and Stability of Capital Markets." Review of Economic Conditions in Italy (1989).
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
- 2012
- Article
Open Innovation and Organization Design
By: Michael Tushman, Karim Lakhani and Hila Lifshitz - Assaf
This paper calls the organization design community to reconcile the divergent scholarly perspectives on the relationship between firm boundaries and the locus of innovation by moving beyond debates between open vs. closed boundaries and instead embracing the notion of... View Details
Keywords: Organization Design; Open Innovation; Innovation; Locus Of Innovation; Organizational Boundaries; Organizational Design; Organizational Structure; Innovation and Invention; Alliances; Vertical Integration; Boundaries
Tushman, Michael, Karim Lakhani, and Hila Lifshitz - Assaf. "Open Innovation and Organization Design." Special Issue on The Future of Organization Design. Journal of Organization Design 1, no. 1 (2012): 24–27. (SSRN's top ten download list for: Organizational Structural Designs, Innovation & Product Development.)
- November 2013
- Article
Investment Cycles and Startup Innovation
By: Ramana Nanda and Matthew Rhodes-Kropf
We find that VC-backed firms receiving their initial investment in hot markets are more likely to go bankrupt, but conditional on going public are valued higher on the day of their IPO, have more patents, and have more citations to their patents. Our results suggest... View Details
Keywords: Innovation; Market Cycles; Financing Risk; Risk and Uncertainty; Venture Capital; Investment; Innovation and Invention
Nanda, Ramana, and Matthew Rhodes-Kropf. "Investment Cycles and Startup Innovation." Journal of Financial Economics 110, no. 2 (November 2013): 403–418.
- May 2000
- Case
CMGI: Organizational and Market Innovation
By: Josh Lerner
CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries. View Details
Keywords: Innovation and Invention; Organizational Change and Adaptation; Mergers and Acquisitions; Organizational Structure; Venture Capital; Business Subsidiaries
Lerner, Josh. "CMGI: Organizational and Market Innovation." Harvard Business School Case 200-064, May 2000.
- 2015
- Other Teaching and Training Material
Marketing Reading: Marketing Intelligence
By: Robert J. Dolan and Leslie K. John
This reading provides the basic knowledge a marketing manager needs in order to choose the right combination of research methods, as well as the best way to present research findings to stakeholders. Furthermore, this Reading shows how effective decision making hinges... View Details
Dolan, Robert J., and Leslie K. John. "Marketing Reading: Marketing Intelligence." Core Curriculum Readings Series. Harvard Business Publishing 8191, 2015.
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- May 1998
- Article
Market Structure, Innovation and Vertical Product Differentiation
By: Shane Greenstein and Garey Ramey
We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.
- 2013
- Chapter
Open Innovation and Organizational Boundaries: Task Decomposition, Knowledge Distribution and the Locus of Innovation
By: Karim R. Lakhani, Hila Lifshitz-Assaf and Michael L. Tushman
This chapter contrasts traditional, organization-centered models of innovation with more recent work on open innovation. These fundamentally different and inconsistent innovation logics are associated with contrasting organizational boundaries and organizational... View Details
Keywords: Innovation; Organizational Boundaries; Institutional Logics; Modular Innovation; Open Innovation; Knowledge Sharing; Innovation Strategy; Organizational Design; Boundaries; Collaborative Innovation and Invention
Lakhani, Karim R., Hila Lifshitz-Assaf, and Michael L. Tushman. "Open Innovation and Organizational Boundaries: Task Decomposition, Knowledge Distribution and the Locus of Innovation." Chap. 19 in Handbook of Economic Organization: Integrating Economic and Organization Theory, edited by Anna Grandori, 355–382. Northampton, MA: Edward Elgar Publishing, 2013.
- 2014
- Chapter
Clusters of Entrepreneurship and Innovation
By: Aaron Chatterji, Edward Glaeser and William R. Kerr
This chapter reviews recent academic work on the spatial concentration of entrepreneurship and innovation in the United States. We discuss rationales for the agglomeration of these activities and the economic consequences of clusters. We identify and discuss policies... View Details
Keywords: Innovation; Agglomeration; Clusters; Place Making; Industry Clusters; Entrepreneurship; Innovation and Invention; United States
Chatterji, Aaron, Edward Glaeser, and William R. Kerr. "Clusters of Entrepreneurship and Innovation." In Innovation Policy and the Economy, Volume 14, edited by Josh Lerner and Scott Stern, 129–166. University of Chicago Press, 2014.