Marketing Of Innovations - Publications - Faculty & Research

Startup life can often feel like a solo sport, says Matt Segneri (MBA 2010), the Bruce and Bridgitt Evans Executive Director of the Harvard Innovation Labs: “What the three labs in our ecosystem do is to... View Details

Keywords: Jennifer Gillespie

01 Dec 2023
News

A Continuum of Innovation

As senior associate dean and chair of the MBA Program, Matt Weinzierl has a running list of questions that he and Jana P. Kierstead, the executive director of MBA and Doctoral programs, always keep in mind. They range from the curricular (How can we ensure that the MBA... View Details

Keywords: Jennifer Gillespie

11 Apr 2019
News

The DNA of Sustained Innovation

16 Apr 2020
News

Experimentation is the Engine of Innovation

01 Sep 2014
News

In Search of Innovation

Many of the innovations needed to increase the quality of health care in the United States while reducing its cost already exist, says Professor Richard Hamermesh, faculty... View Details

Keywords: April White; faculty research

08 Jan 2019
News

The Harsh Reality of Innovative Companies

10 Mar 2016
News

Obama’s legacy of tech innovation

01 Aug 2002
News

The Discipline of Innovation

Keywords: Peter F. Drucker

23 Oct 2014
News

Transparency in support of innovation

01 Sep 2020
News

Ink: The Habit of Innovation

Habit Inside Your Organization. The book, co-authored by Innosight partners Andy Parker and Natalie Painchaud, as well as Paul Cobban of DBS Bank in Singapore, suggests there is a better way. The authors present a roadmap for making View Details

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises

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Innovations from Emerging Markets

In Defense of Routine Innovation

Digital Innovation at Sephora

Bringing Innovation to an Underserved Market

Innovating in the Feminine Care Market

The Dark Side of Efficient Markets

What innovative marketers can teach us about the power of A/B testing

Silicon Valley-Style Innovation

How to Market Innovations to Small Mid-Sized Businesses

The Type of Innovation That Builds Nations

An Engine of Innovation