Marketing Effectiveness - Publications - Faculty & Research

Profile

Minal Mehta

And when Bollywood was exploding across college campuses in my undergrad years at UC Berkeley, I was leading my dance team to sweep national competitions. It feels like BollyX had always been in the cards. "It was 18 months after I had graduated from HBS. I had... View Details

Keywords: Entrepreneurship; Services

Profile

Jillian Dorans

effective leader. Once I made the decision to pursue my MBA, HBS was the obvious choice. I found the resources, philosophy, and people unmatched by any other institution. How has your overall HBS experience shaped your goals & career... View Details

Keywords: Services; Consulting

Profile

Omowale Casselle

of incoming samples from our brand partners (P&G, Unilever, Elizabeth Arden), that our field team keeps our machines running and fully stocked with sample inventory, and that we are able to successfully launch and sustain each new View Details

Keywords: Technology; Consumer Products

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in View Details

Keywords: Retail

Profile

Evelyne White

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details

Keywords: Technology; Services

Profile

Aline Camargo

for me to succeed in cross-functional interactions and consequently be an effective marketing professional. What are you most looking forward to in your career? First, I am looking forward to applying all... View Details

Keywords: Consumer Products; Retail; Entertainment / Media

Profile

Tony He

look forward to engaging with issues in development and creating positive change. As emerging markets continue to grow, firms and governments are looking to understand how to operate more effectively in... View Details

Keywords: Nonprofit / Government

Profile

Raymond Hwang

while I’ve probably been a little more business-minded than the average doctor, it was actually my time at HBS that helped me realize an interest in entrepreneurship. But in general, the MBA helps me be a more effective professional; many... View Details

Keywords: Services; Entrepreneurship; Health Care

Publications