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- All HBS Web
(948)
- People (1)
- News (92)
- Research (755)
- Events (3)
- Multimedia (2)
- Faculty Publications (502)
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- 01 Sep 2005
- News
Change Channel
Brian Graden (MBA ’89) is president of MTV Networks and of Logo, the new gay-oriented cable channel launched in June. Logo features mostly movies but also documentaries, sports, travel shows, original sitcoms, concerts, and more. “When... View Details
Keywords: Arts, Entertainment
- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging View Details
Keywords: curriculum
- 07 Jul 2020
- News
Cold Call: SmileDirect Looks Beyond Direct-to-Consumer Marketing
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
- 18 Mar 2011
- News
Social Networks Will Change Product Innovation
- 06 Dec 2021
- News
Action Plan: Whole Sale
behaviors,” he says. “More so than previous generations, they are influencing their parents’ and their grandparents’ decisions on what to buy and the brands and retailers they choose.” In-store and online, for example, Balbale has reshaped Walmart’s beauty offerings... View Details
- 06 Apr 2015
- News
The Goldfish Conundrum
- 22 Oct 2014
- News
Aligning Strategy and Sales with Frank Cespedes
- 22 Dec 2015
- News
Algorithms Need Managers, Too
- 29 Apr 2013
- News
The fragrance series – Part 3
- 21 Jun 2016
- News
MAP Policy Enforcement in an Omnichannel World
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Jan 2007
- News
Jaime Augusto Zobel de Ayala, MBA 1987
trouble letting go, he gave us freedom to sink or swim." The brothers have pursued a strategy of maintaining Ayala's core strength—extensive, large-scale, high-end real estate development in and around Manila—while expanding their investments in the middle View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
4 million people graduate into the insurance market every year and spend four to five years in this phase, in which they aren’t buying traditional assets. Surround aims to land these customers early by offering products that no one else... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
channels will carry the additional SKUs. Conversely, entering new drink categories seems premature and a true loss of focus. Brand building in the ready-to-drink category will be expensive and take time (a key consideration for a... View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
- 01 Aug 1998
- News
High Honors
five years the channel lost money, but Batten stuck with it, ultimately convincing cable providers and advertisers that it was a viable service. Today, The Weather Channel reaches over 70 million subscribers... View Details