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(948)
- People (1)
- News (92)
- Research (759)
- Events (3)
- Multimedia (2)
- Faculty Publications (507)
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- 01 Sep 2005
- News
Change Channel
Brian Graden (MBA ’89) is president of MTV Networks and of Logo, the new gay-oriented cable channel launched in June. Logo features mostly movies but also documentaries, sports, travel shows, original sitcoms, concerts, and more. “When... View Details
Keywords: Arts, Entertainment
- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
seniors in many African countries are more integrated into family life. The students were tasked with helping the startup expand its primarily word-of-mouth marketing strategies and develop more scalable View Details
Keywords: Jennifer Gillespie
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging View Details
Keywords: curriculum
- 07 Jul 2020
- News
Cold Call: SmileDirect Looks Beyond Direct-to-Consumer Marketing
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
- 18 Mar 2011
- News
Social Networks Will Change Product Innovation
- 06 Dec 2021
- News
Action Plan: Whole Sale
behaviors,” he says. “More so than previous generations, they are influencing their parents’ and their grandparents’ decisions on what to buy and the brands and retailers they choose.” In-store and online, for example, Balbale has reshaped Walmart’s beauty offerings... View Details
- 06 Apr 2015
- News
The Goldfish Conundrum
- 22 Oct 2014
- News
Aligning Strategy and Sales with Frank Cespedes
- 21 Jun 2016
- News
MAP Policy Enforcement in an Omnichannel World
- 22 Dec 2015
- News
Algorithms Need Managers, Too
- 29 Apr 2013
- News
The fragrance series – Part 3
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 01 Dec 2023
- News
Thinking Ahead
and brand, marketers often break down the experience into three moments: before, during, and after purchase. Research by Assistant Professor Julian De Freitas shows the advantage of considering the customer journey more holistically, and... View Details
- 01 Jan 2007
- News
Jaime Augusto Zobel de Ayala, MBA 1987
trouble letting go, he gave us freedom to sink or swim." The brothers have pursued a strategy of maintaining Ayala's core strength—extensive, large-scale, high-end real estate development in and around Manila—while expanding their investments in the middle View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
carbon can be transmuted into a valuable commodity at scale. On the Brink of Utopia is a hopeful and visionary book that reimagines the roles of innovators, citizens, governments, and financial markets to foster innovation leaps that... View Details
- 01 Aug 1998
- News
High Honors
five years the channel lost money, but Batten stuck with it, ultimately convincing cable providers and advertisers that it was a viable service. Today, The Weather Channel reaches over 70 million subscribers... View Details