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Publications

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  • All HBS Web  (3,012)
    • People  (4)
    • News  (395)
    • Research  (1,991)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (1,034)

Show Results For

  • All HBS Web  (3,012)
    • People  (4)
    • News  (395)
    • Research  (1,991)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (1,034)
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  • 14 Feb 2011
  • News

Clay Christensen's Milkshake Marketing

  • 01 Dec 2013
  • News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to View Details
Keywords: Scientific Research and Development Services
  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

feedback they received from interviews with 21 seniors, 14 of their middle-aged children, and 12 younger relatives. “Our number one recommendation, to break down barriers between younger people and seniors... View Details
Keywords: Jennifer Gillespie
  • 25 Nov 2013
  • News

Does successful viral marketing lead to a successful product?

  • 01 Oct 2020
  • News

Targeted political advertising could change how and whether people vote

  • 16 Sep 2008
  • News

Prof. Emeritus Gerald Zaltman Honored for Contributions to Marketing Science

  • 12 Jul 2011
  • News

Groupon offers first car deal, targets bigger items

  • 10 Nov 2016
  • News

Master salesman Donald Trump won the election with disruptive marketing

  • 29 Jul 2013
  • News

Opening New Markets for Black South African Winemakers

people could understand that luxury goods could come out of Africa." At the wine festival, Cuffe had met Vivian Brutus Kleynhans, one of seven sisters who produced a selection of various wines, aptly named Seven Sisters, each one designed... View Details
Keywords: wine; wine making; wine importing; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores
  • 16 Sep 2017
  • News

Google and Facebook Face Criticism for Ads Targeting Racist Sentiments

  • 01 Dec 2011
  • News

Ticktock

planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his... View Details
Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

carbon can be transmuted into a valuable commodity at scale. On the Brink of Utopia is a hopeful and visionary book that reimagines the roles of innovators, citizens, governments, and financial View Details
Keywords: Publishing Industries (except Internet); Information
  • 15 Dec 2015
  • News

Don’t Turn Your Sales Team Loose Without a Strategy

  • 30 Apr 2013
  • News

The business case for monarchies

  • 19 Sep 2013
  • News

Q & A with Professor John Deighton

  • 01 Jun 2023
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success of the heron hunting, the albatross breeding, the inchworm spinning give proof of life. But for us that... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Sep 2009
  • News

Professor, Historian, and Storyteller

criteria did you use in selecting the New York Times articles for the book? The book is organized around three broad themes: The rise and role of the corporation; the impact of technological change, as... View Details
Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • 01 Sep 2014
  • News

Afghanistan’s Hope and Light

20,000 SIM cards at an average of $100 each. (Roshan was second to enter the market after Afghan Wireless; it now has four providers nipping at its heels in a highly competitive market.) Today, the company connects all of Afghanistan’s... View Details
Keywords: Julia Hanna
  • 15 Dec 2024
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Apr 2001
  • News

William Fung: E-Commerce and Efficiency

run, while still allowing each of the customers some choice in fabric type, color, and logo embroidery. This capability has opened a new, fast-growing market segment for Li &... View Details
Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores
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