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(671)
- News (69)
- Research (520)
- Events (3)
- Multimedia (3)
- Faculty Publications (318)
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- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 15 Dec 2015
- News
Don’t Turn Your Sales Team Loose Without a Strategy
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 19 Jul 2017
- News
Is Gwyneth Paltrow’s pseudoscience winning?
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Dec 2016
- News
In My Humble Opinion: Chip Brewer (MBA 1991)
that millennials aren’t playing as much golf as previous generations, but it’s a discretionary and aspirational sport. If you segment that group based on income, the interest equals out.” Say “fore” in Hindi: “The View Details
Keywords: Julia Hanna
- 20 Jan 2023
- News
Free Spirits
year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our... View Details
- 01 Feb 2002
- News
If You're #1, Watch Out
Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write... View Details
- 15 Aug 2017
- News
The Category Kingmaker
Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come full circle. A specialist in View Details
- 01 Mar 2008
- News
One-on-One with Jim Breyer
Most of the best businesses in Silicon Valley started with a very simple concept and extended into adjacent market segments as well as into global markets. Accel recently closed its second Chinese fund, this... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the feedback as gold. Rapidly iterate... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
skill of microtargeting — identifying small, intense subgroups and communicating with them about their individual needs and wants — has never been more critical in marketing or in political campaigns. The one-size-fits-all approach to the... View Details
Keywords: Government
- 01 Jun 1997
- News
Competition and Strategy Unit at HBS Sets Pace In Its Field
profitability. McGahan currently teaches the elective Strategy, Commitment, and Choice, which focuses on strategy at the business-unit level. Assistant Professor Kenneth S. Corts studies competition in segmented View Details
Keywords: Susan Young
- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
venture-capital feedback sessions, entrepreneurial boot-camp modules, a career fair, and the Cyberposium TechShow, which showcased cutting-edge products and technologies that have the potential to make a substantial impact on everyday life. The three-day event also... View Details
- 01 Jun 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success of the heron hunting, the albatross breeding, the inchworm spinning give proof of life. But for us that... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
newfound commitment to employee training resulted in E Ink University, with courses offered in Six Sigma, lean manufacturing, and project management. “We absolutely expect that others will figure out ways to create a competitive product,” Wilcox says. “When you have 99... View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
responsible for a jump in their pay. In fact, the new system had simply cut out the middlemen, who once took what they saw as their rightful piece of the pie. Related Content: Case: Roshan: Light at the End of the Tunnel in Afghanistan Article: View Details
Keywords: Julia Hanna