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Show Results For
- All HBS Web
(4,658)
- People (5)
- News (811)
- Research (2,749)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,315)
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- 13 Mar 2006
- News
New Research Explores Multi-Sided Markets
- 01 Apr 2002
- News
Emerging Research on Emerging Markets
asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient... View Details
- 19 May 2009
- News
Using Market Research in a Recession
- 28 Jun 2022
- News
Market Research Council Announces 2022 Hall of Fame Inductees
- 01 Mar 2006
- News
Scaling Peaks for Cancer Research
desire to raise a significant amount of money for pediatric cancer research programs. Joining him as teammates are Boyd Bishop (HBS 2006), Andy Murphy (HBS/KSG 2007), and freelance cameraman Brad Clement. A volunteer support group,... View Details
- 01 Jun 2005
- News
Mookerjee Picked as First Director of New HBS India Research Center
After nearly two decades in senior marketing and new venture positions, Ajay Mookerjee (DBA ’88) has returned to HBS as executive director of the new India Research Center. “I’ve had a pent-up desire to get... View Details
- 28 May 2019
- News
Research Brief: Field Research
agronomist researches the matter and sends a tailored reply within 24 hours. The more information a farmer shares with PAD—about planting practices, market prices, or soil conditions—the more its... View Details
- 18 Jun 2013
- News
Megahit Marketing
- 13 May 2019
- News
Reading the Market
- 01 Jun 2007
- News
Faculty Research Online
Program for Leadership Development, discuss the fine points of leadership development. Visit http://hbswk.hbs.edu/item/5512.html. What’s Behind the Private-Equity Boom? More than $200 billion worth of private-equity deals were agreed to in 2006. Are public View Details
- 25 Aug 2021
- News
PRIMO 2021: An Introduction to Research
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 01 Jun 2006
- News
Faculty Research Online
which athletes won and lost in Turin, but what about the companies and individuals looking for business gold? Professor Emeritus Stephen A. Greyser looks at the results and the possibilities ahead for the Summer Games in China. New View Details
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of View Details
- 01 Jun 2009
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details
- 01 Sep 2005
- News
Faculty Research Online
You Outsource Your Marketing? Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor of Management Practice Gail McGovern outlines the pros and cons of turning over your View Details
- 01 Dec 2007
- News
Faculty Research Online
negative publicity. What should the country do to polish its image? Visit http://hbswk.hbs.edu/item/5777.html. Building Sandcastles: The Subprime Adventure The early days of the subprime industry seemed to fulfill a market need, and... View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating... View Details
- 01 Jun 2008
- News
Faculty Research Online
confined mostly to entrepreneurs? Visit http://hbswk.hbs.edu/item/5887.html. Encouraging Entrepreneurs: Lessons for Government Policy Who you know and how much money is in your pocket have always been significant contributors to entrepreneurial success. New View Details