Market Power - Publications - Faculty & Research

16 Dec 2014
News

Three Powerful Marketing Trends Born In Lockdown

09 Aug 2019
News

What innovative marketers can teach us about the power of A/B testing

15 May 2013
News

From McRibs to Maseratis: The Power of Scarcity Marketing

14 Jun 2017
News

Hidden in Plain Sight: A Powerful Way to Beat the Market

01 Sep 2008
News

Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand,... View Details

Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

12 Jul 2019
News

The Power of Entrepreneurship

started IGNIA because of the power of entrepreneurship to really bring change into an economy, into a country, into a business community. “Especially in a country like this, the disparities are so big. We have easy access to quality... View Details

Keywords: Finance

02 Jan 2014
News

The Power to Change

by Ralph Ranalli Talking about his ambitious plans to create a safer, cleaner type of nuclear power plant, Russell Wilcox says, quite matter-of-factly, that he was "looking for a project that would have an impact on the world." There... View Details

Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services

11 Jun 2021
News

The Power of Resilience

what my priorities are. I actually didn't know what that mission-driven work would be at the time. But I came across a company whose mission it was to democratize access to genetic testing for hereditary cancers. It was that power of... View Details

01 Mar 2023
News

Case Study: Power Nappy

Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

06 Dec 2021
News

Elevator Pitch: Power Sourced

grand-prize winner in the 2021 Harvard President’s Innovation Challenge, Chaku launched its first product, Nikki’s Plantain Crisps, in South Africa in 2020. For its US market approach, the company is initially employing a higher-margin,... View Details

Keywords: agriculture; Africa; food manufacturing; entrepreneurship; startup; Agriculture; Food Manufacturing; Manufacturing

05 Oct 2021
News

Growing Latino Buying Power

trends. “I started looking at this market close to 20 years ago, when Hispanics were about 10 percent of the population,” Perez explained. Today that number is about 20 percent, he notes, “and if we believe the numbers from the... View Details

11 Sep 2012
News

Top 1,000 Companies Wield Power Reserved for Nations

05 Feb 2019
News

Protecting the Power Grid

the second day of the workshop, Popik met Steve Mott, a nuclear engineer who works at the Palo Verde Generating Station, in Arizona, the largest nuclear power complex in the United States. Mott told Popik about a particularly terrifying... View Details

Keywords: Ralph Ranalli; terrorism; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution