Market Intelligence - Publications - Faculty & Research

01 Mar 2024
News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details

Keywords: Amy Crawford

01 Dec 2017
News

Enhancing Students’ Cultural Intelligence

Students partnered with Colgate-Palmolive in Mexico City Students partnered with Colgate-Palmolive in Mexico City Brian Franklin (MBA 2018) admits the prospect of partnering with Colgate-Palmolive to identify a strategy for marketing... View Details

01 Mar 2012
News

FIELD 2: Global Intelligence

a new concept for a product or service for global partner organizations around the world. In January, they spent a week in the region conducting market research and meeting with the organization to refine their ideas before making a final... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

25 Mar 2020
News

Data-centric business: Inside the artificial intelligence factory

13 Nov 2019
News

Don't Turn Your Marketing Function Over to AI Just Yet

Keywords: Artificial intelligence

01 Dec 2017
News

Ask the Expert: Human Intelligence

illustration by Taylor Callery illustration by Taylor Callery Artificial intelligence is not a replacement for the human brain. At least not yet. “That is decades away,” says Rudina Seseri (MBA 2005), answering one of the most common... View Details

Keywords: April White

25 Feb 2020
News

How Artificial Intelligence is Changing Business

Karim Lakhani and Marco Iansiti (photos by Susan Young; Getty Images) Karim Lakhani and Marco Iansiti (photos by Susan Young; Getty Images) Artificial intelligence is driving the latest seismic shift in the way companies conduct business.... View Details

Keywords: Susan Young

05 Dec 2019
News

How Artificial Intelligence Can Set Meaningful Sales Goals

15 Apr 2017
News

Bringing Markets to Myanmar

was obviously smart and had a great spirit. And he just said, our problem is we have nothing in our brains. We're yearning to be able to dream and to be able to have intelligence and information so that we can do our part in this country.... View Details

Keywords: National Security and International Affairs; Government

19 May 2022
News

Cratering Markets Blowing a Bigger Hole in Consumer Psychology

07 Mar 2019
News

Smart Marketing Brings Rapid Growth to Latino Brands

David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic View Details

16 Sep 2022
News

How to Bring AI into Your Digital Marketing Strategy

07 Nov 2023
News

Marketing with Generative AI: Harvard Business School’s Ayelet Israeli

26 Nov 2019
News

Fintech, Small Business & the American Dream

is highlighted in her new book: Fintech, Small Business & the American Dream. KEY THEMES Small business is critical to the American economy. Artificial intelligence and big data will transform financial services, particularly small... View Details

Keywords: fintech; Artificial intelligence; Small business

01 Sep 2020
News

Elevator Pitch: First Byte

employees and customers.” Heard: “We’re working on a pilot with a foodservice provider in the Boston area. For us, the biggest milestone will be putting a robot in the market so we can become a more proven concept before we start... View Details

Keywords: Artificial Intelligence; restaurants; food prep; Food Services and Drinking Places; Hospitality