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- September 2014 (Revised November 2014)
- Case
Marketing Marijuana in Colorado
By: John A. Quelch and David Lane
Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry.... View Details
Keywords: Public Health; Regulation; Marijuana; Plant-Based Agribusiness; Public Sector; Entrepreneurship; Health Care and Treatment; Agriculture and Agribusiness Industry; Health Industry; Colorado
Quelch, John A., and David Lane. "Marketing Marijuana in Colorado." Harvard Business School Case 515-009, September 2014. (Revised November 2014.)
- 19 Nov 2014
- HBS Case
Marketing Marijuana
On Tuesday, the family of deceased musician and celebrated marijuana user Bob Marley announced what it claimed will be the first global cannabis brand, Marley Natural. Suddenly, marijuana is a growth... View Details
- November 2014
- Teaching Note
Marketing Marijuana in Colorado
By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details
Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Distribution Industry; Health Industry; Public Administration Industry; North and Central America
- September 2024 (Revised October 2024)
- Case
River Remedy: Navigating Mississippi’s Medical Marijuana Market
By: Robin Greenwood, Richard S. Ruback and Robert Ialenti
MBA student William Chism, the founder of a fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its... View Details
Keywords: Plant-Based Agribusiness; Business Growth and Maturation; Forecasting and Prediction; Microeconomics; Local Range; Government Legislation; Demand and Consumers; Supply and Industry; Competitive Strategy; Governance Controls; Agriculture and Agribusiness Industry; Consumer Products Industry; Mississippi
Greenwood, Robin, Richard S. Ruback, and Robert Ialenti. "River Remedy: Navigating Mississippi’s Medical Marijuana Market." Harvard Business School Case 225-011, September 2024. (Revised October 2024.)
- 12 Sep 2016
- News
Celebrities high on marijuana businesses
- March 2019
- Article
Joint Culpability: The Impact of Medical Marijuana Laws on Crime
By: Yu-Wei Luke Chu and Wilbur Townsend
Chu, Yu-Wei Luke, and Wilbur Townsend. "Joint Culpability: The Impact of Medical Marijuana Laws on Crime." Journal of Economic Behavior & Organization 159 (March 2019): 502–525.
- August 2018
- Case
Cannabis: Growing Profits for Real Estate
By: Charles F. Wu, Teddy Blank, Chris Grenga, Carlotta Weller and Curtis Wu
Wu, Charles F., Teddy Blank, Chris Grenga, Carlotta Weller, and Curtis Wu. "Cannabis: Growing Profits for Real Estate." Harvard Business School Case 219-028, August 2018.
- November 2019 (Revised February 2020)
- Case
Constellation Brands' Investment in Canopy Growth: Aiming High
By: Stuart C. Gilson and Sarah L. Abbott
In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s... View Details
Keywords: Equity Investment; Marijuana; Growth Investing; New Market Development; Beverage Industry; Equity; Investment; Strategy; Consulting Industry; Food and Beverage Industry; Canada; United States
Gilson, Stuart C., and Sarah L. Abbott. "Constellation Brands' Investment in Canopy Growth: Aiming High." Harvard Business School Case 220-044, November 2019. (Revised February 2020.)
- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
Last month, US Senate Majority Leader Charles Schumer and senators Cory Booker and Ron Wyden introduced draft legislation to legalize cannabis federally. Some commentators say that by expunging federal, nonviolent marijuana offenses from criminal records, the proposed... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
- 08 Mar 2017
- News
It's High Time: Weed at Harvard
- Web
Drug & Alcohol Policy | About
alcohol. Additionally, the misuse of prescription drugs (sharing, buying, or using in a manner different than prescribed) is a violation of HBS policy. Although Massachusetts law now permits adults aged 21 or older to possess and consume View Details
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
two cannabinoids found in marijuana and hemp. Cann distinguished itself by offering only “micro-dose,” or “low-dose,” beverages that appeal to consumers who only want to get mildly “buzzed,” as opposed to “stoners” who seek out heavier... View Details
- 01 Jun 2004
- News
Working the Street
9 p.m. Friday, about the time, Timken says, “when the beer hits the bloodstream.” A traffic stop on a Honda Civic (probable cause: brake light out) turns up an 18-year-old driver, Alejandro, with no license and no insurance. With him is his 21-year-old buddy, Rubén,... View Details
- 19 Jun 2013
- Research & Ideas
Analyzing Institutions to Solve Big Problems
Weeding Out the Competition: How Alternatives Are Eliminated during Institutionalization looks at factors that make us take information for granted, even when the information isn't accurate. For example, the common perception is that the idea of legal medical View Details
Keywords: by Carmen Nobel & Anna Secino
- Web
2.3.1 Drug & Alcohol Policy | MBA
a violation of HBS policy. Although Massachusetts law now permits adults aged 21 or older to possess and consume marijuana under certain circumstances, federal law prohibits the possession, use, or distribution of View Details
- 01 Dec 2018
- News
Action Plan: The Power of Story
you were to where you are.” Henderson brings his story to audiences from LA to South Africa as managing director of the leadership development firm Henderson, Harper & Associates. Its power lies in its truth: From dabbling in marijuana at... View Details
Keywords: Ryan Jones
- 09 Dec 2014
- First Look
First Look: December 9
the new payment approach and considering how to improve the model. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/714515-PDF-ENG Harvard Business School Case 515-009 Marketing Marijuana in Colorado Colorado's 2014... View Details
Keywords: Sean Silverthorne
- 09 Jun 2017
- News
Curating the Cuisine of Southwest China
Bai people, their culture and architecture. Some of the boys would also return with big bags of marijuana to dry out in the dorm room. The weed didn't have much potency, I was told, but they smoked it all the same. What a wacky way to see... View Details