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  • All HBS Web  (5,843)
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    • News  (1,531)
    • Research  (3,388)
    • Events  (24)
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  • June 1999
  • Case

Major League Baseball--1999

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
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Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
  • October 1989
  • Background Note

Managing Major Accounts

By: Frank V. Cespedes
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account... View Details
Keywords: Accounting Audits; Marketing; Marketing Strategy; Consumer Behavior; Market Participation; Relationships; Salesforce Management
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Cespedes, Frank V. "Managing Major Accounts." Harvard Business School Background Note 590-046, October 1989.

    The Emergence of Charismatic Business Leadership

    The Emergence of Charismatic Business Leadership is an examination of how the role of the  business leader in the U.S. has changed from World War II to the present.  A small number of high-profile individuals have transformed the face of modern-day... View Details

    • January 2002
    • Background Note

    The Major Global Stock Exchanges

    By: Ashish Nanda, Thomas J. DeLong and Lynn Villadolid Roy
    Describes the major global stock exchanges. View Details
    Keywords: Globalization; Financial Markets
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    Nanda, Ashish, Thomas J. DeLong, and Lynn Villadolid Roy. "The Major Global Stock Exchanges." Harvard Business School Background Note 902-169, January 2002.
    • 12 PM – 1 PM EDT, 02 Nov 2017
    • Webinars: Trending@HBS

    Tools for Life's Major Transitions

    To take charge of a major life transition, we must look beyond the numbers in a financial plan, we must look at our relationships and how they will change, assess our physical health and lifestyle and develop an understanding of how work and play will keep us mentally... View Details
    • 01 Sep 2008
    • News

    Looking to the Majors

    “Everybody is favorably impressed by Merritt and his commitment to the city. You can’t put a dollar figure on that” (Portland Tribune, June 26, 2008). Portland has only one major league franchise, basketball’s NBA Trail Blazers. But... View Details
    Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services
    • December 1998 (Revised August 2004)
    • Case

    Major League Soccer--1996-1998: Now, Later...Never?

    By: Stephen A. Greyser and Kirk A. Goldman
    Major League Soccer (MLS) has entered the U.S. "big league" sports arena. This case reviews its first several years. Students must determine the basic business model of MLS in the context of changes in the fan acceptance of soccer in the United States. A comparison... View Details
    Keywords: Business Model; Success; Performance Evaluation; Sports; Sports Industry; United States
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    Greyser, Stephen A., and Kirk A. Goldman. "Major League Soccer--1996-1998: Now, Later...Never?" Harvard Business School Case 599-023, December 1998. (Revised August 2004.)
    • 14 Jan 2016
    • Blog Post

    Liberal Arts Major Pursues an MBA

    I majored in theater at a liberal arts college, and I came to HBS from a nonprofit. I remember sitting in the auditorium on the first day of HBS, looking around the room at the 900 other suits surrounding me, and wishing so badly class... View Details
    • 29 Dec 2008
    • News

    Retailers Brace for Major Change

    • September 2002
    • Background Note

    Note on WTO Disputes: Five Major Cases

    By: David A. Moss and Nick Bartlett
    Summarizes five major trade disputes before the World Trade Organization (WTO): (1) the Brazil-Canada aircraft dispute, (2) the European Union/United States foreign sales corporation dispute, (3) the Asian/United States shrimp and sea turtle dispute, (4) the United... View Details
    Keywords: Trade; Conflict Management; Negotiation; Brazil; Canada; European Union; Asia; United States
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    Moss, David A., and Nick Bartlett. "Note on WTO Disputes: Five Major Cases." Harvard Business School Background Note 703-016, September 2002.
    • March 2002 (Revised October 2007)
    • Background Note

    Major Dimensions of Company Mission

    Having a clear company mission has great managerial benefits. This note describes what a useful company mission should include. View Details
    Keywords: Mission and Purpose
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    Tagiuri, Renato. "Major Dimensions of Company Mission." Harvard Business School Background Note 902-426, March 2002. (Revised October 2007.)
    • November 1985 (Revised December 1994)
    • Background Note

    Major Home Appliance Industry in 1984 (Revised)

    By: John R. Wells
    Analyzes the major home appliance industry in the U.S. in 1984 and gives a profile of the key competitors. May be used with Major Home Appliance Industry in 1988 and Maytag in 1984. View Details
    Keywords: Competition; Consumer Products Industry; United States
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    Wells, John R. "Major Home Appliance Industry in 1984 (Revised)." Harvard Business School Background Note 386-115, November 1985. (Revised December 1994.)
    • 06 Jul 2023
    • News

    Lessons from Major League Baseball's Game-Changing Innovations

    Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at View Details
    • 18 Dec 2019
    • News

    ‘We squandered a major economic recovery': Harvard professor

    • January 2004 (Revised August 2004)
    • Case

    Major Steckleson at the National Training Center (A)

    By: Scott A. Snook, Robert Kaderavek and Jeremy Schneider
    Major Steckleson is facing his toughest challenge yet. As an experienced observer-controller at the U.S. Army's National Training Center, Steckleson is responsible for helping leaders of the 3rd Armored Cavalry Squadron learn from a deadly mistake in simulated combat... View Details
    Keywords: Organizations; Learning; Training; Spoken Communication; Groups and Teams; United States
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    Snook, Scott A., Robert Kaderavek, and Jeremy Schneider. "Major Steckleson at the National Training Center (A)." Harvard Business School Case 404-089, January 2004. (Revised August 2004.)
    • 09 Dec 2021
    • News

    How to Save Major League Baseball from Itself

    • May–June 1975
    • Article

    At Last, Major Roles for Minicomputers

    By: G. J. Burnett and R. L. Nolan
    Keywords: Technology
    Citation
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    Burnett, G. J., and R. L. Nolan. "At Last, Major Roles for Minicomputers." Harvard Business Review 53, no. 3 (May–June 1975).
    • October 1988 (Revised December 1994)
    • Supplement

    Major Home Appliance Industry in 1988

    By: David J. Collis and Nancy Donohue
    Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details
    Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe
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    Collis, David J., and Nancy Donohue. "Major Home Appliance Industry in 1988." Harvard Business School Supplement 389-056, October 1988. (Revised December 1994.)
    • September 2022
    • Article

    Energy Innovation Funding and Institutions in Major Economies

    By: Jonas Meckling, Clara Galeazzi, Esther Shears, Tong Xu and Laura Diaz Anadon
    Accelerating energy innovation for decarbonization hinges on public investment in research, development and demonstration (RD&D). Here we examine the evolution and variation of public energy RD&D funding and institutions and associated drivers across eight major... View Details
    Keywords: Research and Development; Innovation and Invention; Energy Policy; Government Legislation; Energy Sources
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    Meckling, Jonas, Clara Galeazzi, Esther Shears, Tong Xu, and Laura Diaz Anadon. "Energy Innovation Funding and Institutions in Major Economies." Nature Energy 7, no. 9 (September 2022): 876–885.
    • September 2017 (Revised March 2019)
    • Supplement

    Henry Kissinger: Negotiating Black Majority Rule in Rhodesia (B)

    By: James K. Sebenius and Laurence A. Green
    In 1976, United States Secretary of State Henry A. Kissinger conducted a series of intricate, multiparty negotiations in Southern Africa to persuade white Rhodesian leader Ian Smith to accede to black majority rule. Conducted near the end of President Gerald Ford’s... View Details
    Keywords: Equality and Inequality; Race; Negotiation Process; Negotiation Participants; Negotiation Deal; Government and Politics; Africa; United States
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    Sebenius, James K., and Laurence A. Green. "Henry Kissinger: Negotiating Black Majority Rule in Rhodesia (B)." Harvard Business School Supplement 918-004, September 2017. (Revised March 2019.)
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