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- 2022
- Chapter
Luxury Tourism and Environmentalism
By: Geoffrey Jones
This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of... View Details
Keywords: Luxury Consumption; Environmentalism; Tourism; Green Business; Luxury; History; Ethics; Globalization; Environmental Management; Business History; Tourism Industry; Antarctica; Latin America; North and Central America; Europe; Switzerland; Chile; Costa Rica; Africa; Kenya
Jones, Geoffrey. "Luxury Tourism and Environmentalism." Chap. 27 in The Oxford Handbook of Luxury Business, edited by Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts, 571–590. Oxford, UK: Oxford University Press, 2022.
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
houses—Morse noted that Estée Lauder has 400 chemists—selling products to customers who come in for services help it compete. Daniel Langer, executive director of marketing for hair products maker Bumble and Bumble, said that while many... View Details
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- November 2021 (Revised December 2022)
- Case
Farfetch: Digital Transformation for Luxury Brands
By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; United Kingdom; Europe; Portugal; China
Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
- March 2022
- Teaching Note
Farfetch: Digital Transformation for Luxury Brands
By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
of something else, Tranthi says: "I'm going to wear this shirt, and it's going to make me feel great. That's why luxury brands command a premium—it's an emotional buy." Luxury goods are in essence... View Details
- November 2014
- Case
Taryn Rose Launches Dresr: Street Marketing a Luxury Brand
By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
- 29 Mar 2012
- Working Paper Summaries
An Exploration of Luxury Hotels in Tanzania
- 2012
- Working Paper
An Exploration of Luxury Hotels in Tanzania
By: Diego A. Comin
Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal candidate. However, despite being so richly endowed in touristic resources, Tanzania receives very few... View Details
Keywords: Natural Environment; Business Ventures; Luxury; Revenue; Price; Developing Countries and Economies; Accommodations Industry; Tourism Industry; Tanzania
Comin, Diego A. "An Exploration of Luxury Hotels in Tanzania." NBER Working Paper Series, No. 17902, March 2012.
- January 2024 (Revised October 2024)
- Case
DO & CO: Crafting Luxury in the Fast Lane (A)
By: Juan Alcácer, Esel Cekin, Michael Lee and Noah Roberson
In July 2023, Attila Dogudan, the chairman of DO & CO, a renowned international catering firm, found himself in a deep conversation with his two sons about a potential new venture: catering for the Las Vegas Grand Prix, a significant step beyond their 31-year history... View Details
Alcácer, Juan, Esel Cekin, Michael Lee, and Noah Roberson. "DO & CO: Crafting Luxury in the Fast Lane (A)." Harvard Business School Case 724-416, January 2024. (Revised October 2024.)
- January 2012 (Revised March 2013)
- Case
Ctrip: Scientifically Managing Travel Services
By: David A. Garvin and Nancy Hua Dai
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details
Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China
Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)
- October 2011
- Case
Raleigh & Rosse: Measures to Motivate Exceptional Service
By: Robert Simons and Michael Mahoney
In January 2010, U.S. luxury goods retailer Raleigh & Rosse is being sued by its employees for encouraging "off the clock" hours. At the center of the class action lawsuit is the famous Raleigh & Rosse performance measurement system previously thought to be the core of... View Details
Keywords: Control Systems; Performance Measurement; Goal Setting; Compensation; Incentives; Motivation; Sales Compensation; Motivation and Incentives; Goals and Objectives; Growth Management; Lawsuits and Litigation; Organizational Culture; Management Systems; Customer Focus and Relationships; Employees; Performance Evaluation; Compensation and Benefits; Retail Industry; United States
Simons, Robert, and Michael Mahoney. "Raleigh & Rosse: Measures to Motivate Exceptional Service." Harvard Business School Brief Case 114-353, October 2011.
- January 2015 (Revised March 2015)
- Case
Oberoi Hotels: Train Whistle in the Tiger Reserve
By: Ryan W. Buell, Ananth Raman and Vidhya Muthuram
Celebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality-sensitive guests in the world. The case considers the challenge of how an organization, with a standardized service model, can repeatedly delight... View Details
Keywords: Service Quality; Service Management; Service Quality Competition; Customer Management; Customer Service Excellence; Employee Empowerment; Employee Engagement; Employee Training; India; Hospitality; Hotel Industry; Service Delivery; Service Operations; Customer Satisfaction; Employees; Quality; Accommodations Industry; India
Buell, Ryan W., Ananth Raman, and Vidhya Muthuram. "Oberoi Hotels: Train Whistle in the Tiger Reserve." Harvard Business School Case 615-043, January 2015. (Revised March 2015.)
- January 2015
- Case
Monte-Carlo Weddings
By: Anat Keinan and Sandrine Crener
Monte-Carlo Weddings, established by Frank Damgaard in 2005, is the most respectable and exclusive wedding planning business in the South of France. Frank has organized the largest, most expensive and luxurious weddings in Europe, serving celebrities, CEOs, and other... View Details
Keywords: Luxury Brand; Luxury Service; Luxury Consumers; Exceeding Consumer Expectations; Wedding Planner; Destination Wedding; Event Planner; Event Management; Entrepreneurship; Growth Strategy; Monaco; Monte-Carlo; Brand Building; Reputation Management; Word Of Mouth; Customer Satisfaction; Client Acquisition; Diversification; Wealth; Marketing Strategy; Business Growth and Maturation; Service Delivery; Luxury; Brands and Branding; Growth and Development Strategy; Service Industry; France
Keinan, Anat, and Sandrine Crener. "Monte-Carlo Weddings." Harvard Business School Case 515-071, January 2015.
- February 2016 (Revised February 2020)
- Teaching Note
Oberoi Hotels: Train Whistle in the Tiger Reserve
By: Ryan W. Buell and Ananth Raman
Celebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization with a standardized service model can repeatedly delight... View Details
Keywords: Service Quality; Service Management; Service Quality Competition; Customer Management; Customer Service Excellence; Employee Empowerment; Employee Engagement; Employee Training; Hospitality; Hotel Industry; Service Delivery; Service Operations; Customer Satisfaction; Employees; Training; Quality; Accommodations Industry; India
- 18 Jul 2016
- Blog Post
Coming to HBS after Military Service
Not everyone has the luxury of a break between their military service and HBS, but take whatever time you do have, whether it is 2 weeks or 2 years, and allow for self-reflection before the excitement (and... View Details
- 01 Jun 2004
- News
Luxe Redux
Thomas Pink are assured of something else, Tranthi notes: “I’m going to wear this shirt, and it’s going to make me feel great. That’s why luxury brands command a premium — it’s an emotional buy.” Needless to say, customer View Details
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- 08 Jan 2020
- Video
Prithvi Raj Singh Oberoi
P.R.S. Oberoi, Chair of the Indian-based luxury hotel and tourism company EIH, discusses the importance of high quality service in his industry.
View Details- September 1992 (Revised March 1994)
- Case
Warsaw Marriott: New Competition for Warsaw's Marriott Hotel
A very successful luxury hotel in Warsaw, Poland is faced with its first serious competition as new luxury hotels enter the Warsaw market. The case raises the general issue of how to sustain a competitive advantage in an international service business. A variety of... View Details
Loveman, Gary W., and David T. Kotchen. "Warsaw Marriott: New Competition for Warsaw's Marriott Hotel." Harvard Business School Case 693-024, September 1992. (Revised March 1994.)