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  • All HBS Web  (232)
    • People  (3)
    • News  (47)
    • Research  (131)
    • Multimedia  (1)
  • Faculty Publications  (68)

Show Results For

  • All HBS Web  (232)
    • People  (3)
    • News  (47)
    • Research  (131)
    • Multimedia  (1)
  • Faculty Publications  (68)
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  • 25 May 2009
  • News

Little luxuries bring consolation to consumers

  • 30 Jun 2009
  • News

Little luxuries bring consolation to consumers

  • 27 Jun 2014
  • News

The Value of Luxury Poseurs

  • 01 Jun 2004
  • News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 05 Jul 2010
  • News

Marketing strategies for growth in China

  • 27 Dec 2009
  • News

China manifesto

  • 01 Dec 2017
  • News

The Birth Of Chocolate In America

  • 25 Nov 2013
  • News

The red sneaker effect

  • 06 Jul 2023
  • News

Lessons from Major League Baseball's Game-Changing Innovations

So many of the changes that we've been talking about are really public and really obvious, right? But what are the behind the scenes changes that baseball is doing? CM: We do a lot of testing behind the scenes, both on consumer facing... View Details
  • 01 Dec 2023
  • News

Rounding the Bend

increasingly demanding more accountability and transparency. “I’m actually quite proud of how the industry is coming together.” McClay has filled myriad roles within the fashion sector: first on the European consumer and retail investment... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 12 Mar 2021
  • News

My Favorite Case

the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Jan 2011
  • News

Peter Harf, MBA 1974

Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer goods industries... View Details
  • 01 Dec 2014
  • News

Customizing Couture Online

flash-sale site Gilt Groupe. Today, luxury shoppers, once uncertain about the Internet, see it as a way of “accessing special things,” Magnúsdóttir says. More Retail Revolutions Sparking the Flash Sale Gilt Groupe founders Alexis Maybank... View Details
Keywords: April White; fashion; Professional Services
  • 14 Oct 2020
  • News

Sewn with Love

Girls for Humanity (FGFH), the mission of which was to provide humanitarian services and funding to communities in need across the world. Hanazawa mobilized the global fashion industry by soliciting excess merchandise from luxury brands... View Details
Keywords: Maureen Harmon
  • 01 Sep 2010
  • News

Fair Trade

from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 01 Sep 2012
  • News

Ideas in Action

shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Dec 2003
  • News

Can Manufacturing Keep Its Edge?

it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
Keywords: Julia Hanna; Manufacturing
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

particularly interested in branding, luxury marketing, symbolic consumption, consumer self-control, and fairness and ethics in marketing. A member of the faculty since 2007, she currently teaches the... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Feb 1998
  • News

Running Up the Score

Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) As in any business, the sports industry's mounting costs are eventually passed on to the consumer - at the stadium, via... View Details
Keywords: Garry Emmons
  • 06 Dec 2021
  • News

The Sparkles in Our Skies

created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
Keywords: April White; Nonstore Retailers; Retail Trade
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