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- Research (131)
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- 25 May 2009
- News
Little luxuries bring consolation to consumers
- 30 Jun 2009
- News
Little luxuries bring consolation to consumers
- 27 Jun 2014
- News
The Value of Luxury Poseurs
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of View Details
- 05 Jul 2010
- News
Marketing strategies for growth in China
- 27 Dec 2009
- News
China manifesto
- 01 Dec 2017
- News
The Birth Of Chocolate In America
- 25 Nov 2013
- News
The red sneaker effect
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
So many of the changes that we've been talking about are really public and really obvious, right? But what are the behind the scenes changes that baseball is doing? CM: We do a lot of testing behind the scenes, both on consumer facing... View Details
- 01 Dec 2023
- News
Rounding the Bend
increasingly demanding more accountability and transparency. “I’m actually quite proud of how the industry is coming together.” McClay has filled myriad roles within the fashion sector: first on the European consumer and retail investment... View Details
- 12 Mar 2021
- News
My Favorite Case
the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer goods industries... View Details
- 01 Dec 2014
- News
Customizing Couture Online
flash-sale site Gilt Groupe. Today, luxury shoppers, once uncertain about the Internet, see it as a way of “accessing special things,” Magnúsdóttir says. More Retail Revolutions Sparking the Flash Sale Gilt Groupe founders Alexis Maybank... View Details
- 14 Oct 2020
- News
Sewn with Love
Girls for Humanity (FGFH), the mission of which was to provide humanitarian services and funding to communities in need across the world. Hanazawa mobilized the global fashion industry by soliciting excess merchandise from luxury brands... View Details
Keywords: Maureen Harmon
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 01 Sep 2012
- News
Ideas in Action
shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
particularly interested in branding, luxury marketing, symbolic consumption, consumer self-control, and fairness and ethics in marketing. A member of the faculty since 2007, she currently teaches the... View Details
- 01 Feb 1998
- News
Running Up the Score
Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) As in any business, the sports industry's mounting costs are eventually passed on to the consumer - at the stadium, via... View Details
Keywords: Garry Emmons
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details