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- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major... View Details
Keywords: Consumer Products / Retail
- 14 Mar 2014
- Blog Post
Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference
On the evening of Saturday, February 22, 2014 and all day Sunday, February 23, 2014, the Retail & Luxury Goods Club hosted a record number of nearly 400 students and professionals from Harvard and the surrounding community for its... View Details
Keywords: Consumer Products / Retail
- 25 Nov 2009
- Working Paper Summaries
The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
you can in other markets," says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites "cultural sensitivity"—the ability to know what consumers will want before they... View Details
- 01 Jun 2004
- News
Luxe Redux
markets,” says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites “cultural sensitivity” — the ability to know what consumers will want before they know it themselves — as a key... View Details
- Web
Online Creating Brand Value Course | HBS Online
importance of building enduring brand communities Learn how to manage brands over time to maximize their value Explore how brands create shareholder value and why it’s vital to invest in your brand Who Will Benefit Marketing Professionals Managers and Consultants in... View Details