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Publications

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  • All HBS Web  (132)
    • News  (32)
    • Research  (74)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (35)

Show Results For

  • All HBS Web  (132)
    • News  (32)
    • Research  (74)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (35)
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  • 18 Sep 2014
  • News

Subscribing to loyalty cards and site offers

  • 17 Jan 2020
  • News

She's Pushing the World's Largest Hotel Chain to Be More Like Airbnb

  • 01 Dec 2023
  • News

Thinking Ahead

business of delivering health care than making a diagnosis and prescribing medication,” she says. Today, as cofounder and CEO of Systole, a healthtech startup, Lee is developing a personalized, physician-driven digital exercise program... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 01 Mar 2024
  • News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
  • 01 Mar 2023
  • News

Elevator Pitch: Spread the Wealth

a dual purpose. First, to help companies build loyalty with employees and customers and to introduce individuals to share ownership. In addition to receiving share rewards, Upstreet users can buy shares on the Australian and New York... View Details
Keywords: entrepreneurship; stock ownership; customer rewards; employee retention; financial literacy; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Apr 2001
  • News

Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni

of membership and now as club president, Kwiker has worked to build a basic loyalty to the club and to foster connections to the extended HBS community. Her innovations have included more events targeted toward the entire alumni base,... View Details
Keywords: Elena N. Berg; Miscellaneous Store Retailers; Retail Trade
  • 01 Sep 2024
  • News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
  • 17 Dec 2015
  • News

Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia

different from US culture,” explains Henderson. “I did not have an appreciation of that before being in-country and talking to consumers.” The HBS team presented its findings to Groupon Malaysia’s top executives and recommended that the company take the View Details
  • 01 Apr 2002
  • News

Professorship Brings Brierley's HBS Connection Full Circle

members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its... View Details
Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services
  • 01 Jun 2008
  • News

Kash Rangan

defining what measures of social return it is looking for. In some instances social and economic returns could be correlated, but in many cases they won’t. If you are looking for a social and not an economic return, then loyalty to the... View Details
Keywords: Roger Thompson; Finance
  • 12 Dec 2017
  • News

Hal (MBA 1968) and Diane Brierley

my own company before being an entrepreneur was a common thing to do,” explains Brierley. Within 10 years, Epsilon was working with more than 400 nonprofit organizations. After leaving the company, Brierley went on to pioneer customer engagement View Details
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

Florida's Walt Disney World®, this year marking 25 years of extraordinary entrepreneurial success, was the venue for the celebration of the 21st anniversary of Harvard Business School's Owner/President Management Program (OPM). Under the... View Details
  • 01 Dec 1996
  • News

Starting Up and Starting Over

develop with each other and the program are remarkable. Their entrepreneurial intensity is matched by their sense of loyalty to OPM." « Back It Don't Mean a Thing If You Ain't Got that Green: HBS and the... View Details
  • 01 Oct 2001
  • News

Looking for a Leader: The Role of Executive Search Firms

firm following a turnover is largely determined by two factors: whether the turnover is forced or natural and whether an internal or external candidate is selected as the successor. To understand better the inner workings of the chief executive change process, Khurana... View Details
Keywords: Peter K. Jacobs; Telecommunications; Information
  • 01 Feb 1998
  • News

Running Up the Score

of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well long term for an industry that must attract and maintain... View Details
Keywords: Garry Emmons
  • 01 Dec 2010
  • News

The Transformers

intentions and a sense of loyalty to a local organization. As for the foundations that distributed billions to nonprofits, they rarely held their beneficiaries accountable for results. Just as result-driven thinking entered the business... View Details
Keywords: Roger Thompson; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2010
  • News

Michael Depatie

about our InTouch loyalty program is that you can customize your preferences. One of our guests, thinking “they never read these things,” wrote that he liked penguins. When he got to his room there were a... View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality
  • 14 Mar 2019
  • News

The Merchant of Osaka

have driven the company’s expansion into women’s health and a host of programs for the elderly population, from nursing and rehab programs to palliative home care—each pioneering new approaches to age-old... View Details
Keywords: Health, Social Assistance
  • 09 Feb 2017
  • News

Turning Disorder into Opportunity

passing over it of the loyalty to country and alma mater and a lasting suggestion that they should devote their manhood developed by study and play on the banks of this river to the nation and its needs. In that spirit, Fieldhouse, the... View Details
Keywords: Jennifer Myers
  • 15 Jun 2021
  • News

The Path Ahead

executive education participants, we have seen that online programs offer distinct advantages, particularly for women and international participants for whom leaving home or work is more difficult. Think about a three-day View Details
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